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Where to stick a call-to-action (CTA)

19/5/2022

0 Comments

 
Any idea what we're talking about? A call-to-action is an individual block of text information or an image with text on that gives the reader a suggested next step - what you think they should do next.  

CTAs are like marketing fairy dust.

While we like to think of our fellow humans as smart and capable, we also need a push in the right direction and putting a CTA that says 'click here' or 'do this' can make a huge difference to your sales. Really. Here are some examples of CTAs in use:
Example CTAs for small business marketing - My Own Marketing Coach

A good CTA should have the following things:

1. A great, strong verb. A doing word. 'Do this' has 'Do' in it. Here are some verbs and actions you can use:
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2.  A reason for doing the thing you are telling them to do. A 'why'. Don't miss this step. It is really important to give the reader the benefit to them for doing what you are saying. Is it going to help them save money/do a better job/impress their team/help them lose weight? Say so.

3.  Enthusiasm. Give your words some energy. As with everything in marketing, tailor it to your target market. In some parts of the world, writing 'CLICK HERE NOW!!!' is enthusiastic. In others, it is aggressive and shouty, so use what is appropriate. This also applies to using urgency and the Fear Of Missing Out (FOMO) tactic, by trying to scare your target market into doing what you want. Use them gently...

4.  Space to fit on a mobile device. Many people use their phones for everything and so your CTA must a) fit on the screen, b) be easily readable and c) be clickable.

5.  Creativity. Use interesting words if possible. The more creative you are, the longer people will take to read your instructions and the longer they take, the more likely they are to understand them and do them.

To get your CTAs bring in leads and sales for your business, check out our small business marketing online courses and talk to us for coaching help with your business marketing.
DON'T MISS YOUR PLACE IN THE NEXT SIX-WEEK COACHING GROUP!

(See what we did there... 😁)

Where are you going to stick your CTAs?

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How to write a post that sells

17/9/2020

2 Comments

 
Blogging seems to be all you can hear around you when it comes down to how to reach people.

“It gets you found in search engines”

“It helps your audience build trust in your brand”


“It shows the value you bring in the industry”

Everyone is saying that you should be writing and blogging and that written content is the most valuable type of content out there. Well…

They’re saying it because it’s true.
Types of blog posts - My Own Marketing Coach
There are many types of blog posts that you can write.
 
There are blogs that aim to connect with your audience, and these types of blog posts tend to be more personal stories that allow people to get to know you better.

There are blogs that update people on the latest news in your industry.
 
There are blogs that maybe review a product or service that you use and trust.
 
And there are blogs that sell. Today, we’re going deeper into how to create a blog post that converts to sales.

There are a few key elements that you should always keep in mind when creating a blog post that aims to convert to sales.

1. Your audience

Write with your audience in mind - My Own Marketing Coach
You need to make sure you write with your audience in mind. In order for that to happen, you need to have an idea of who your audience is, their likes and dislikes, and what their struggles are. You can do that by conducting an audience research.
Knowing what your audience wants to read about will help you find a topic of interest for your blog post. If the topic you choose is solving a problem for your audience, for example, there are higher chances for them to actually click and read it all the way through.
 
Knowing what your competitors are writing about is also important. If more than two of your competitors write about a certain topic, chances are that it’s a popular topic within your niche and it’s something your audience is interested in. Read what they wrote, look for what’s missing from their blog post, and make sure you add it to yours.
 
If you are not new to blog writing and have a few blog posts on your website already, you can check Google Analytics to look at what content has proved successful in the past. Not quite familiar with Google Analytics? Don’t worry, we have an in-depth article that shows you exactly how to use it.

2. Include storytelling

Tell a story - My Own Marketing Coach
Storytelling is a very powerful skill and it’s critical for engaging your audience, especially in a saturated and highly competitive market. Storytelling is a part of humanity’s DNA, it’s the backbone of cultures and has been around for centuries.

Using storytelling in your blog posts will create relatability, authority, and trust with your product or service, as well as a strong connection between you and your audience.

Adding a story to your sales blog post will take a little bit of “purchase pressure” off your audience. It will help them perceive you as more genuine and it will ensure them that you actually care about them and you’re not just trying to sell your product.

3. Do your research

No matter how much you think you know about the chosen topic, make sure you include research as part of your writing process. The research will help you with creating a solid structure, finding topic-related keywords and specific terms you might have never thought about before, and even show you new perspectives and approaches.
 
Research also helps you make sure that you deliver information that is up to date. Things change fast now, and you want to make sure you don’t give outdated advice.

4. Deliver value

This is a great way to showcase your product to your audience. You can either write 10 or 20 pages and tell them how great it is and risk to bore them away, OR deliver real value and offer them a sample of what they will actually get once they buy your product. If they receive real value from a free piece of text, they will know for sure that if they pay for your product, they will receive even more.

5. Have a structure that flows

Your ultimate goal with a sales post is to convert readers into buyers. In order for that to happen, you need to have a structure in place that will walk them through your process. Imagine a path in the mountains, that walks you from the bottom of the mountain all the way to the peak, using the most optimal way in order for you to find it easy to follow.
 
Your post needs to flow naturally, and in order for that to happen, you need to keep a few things in mind:
  • Write an attractive and interesting introduction, that gives away enough to keep the readers interested
  • Make the text easy to follow and understand
  • Break the text into short paragraphs
  • Use imagery to break the text even more
  • Include Call to Actions (CTAs)
  • Good formatting makes a big difference - it gives your text visual structure
  • Have a useful conclusion with ‘takeaways’ or findings

6. Have a sales funnel

It’s one thing to get subscribers or to have someone sign up for your list from a blog post, but it’s another to have them actually pay you money. You’re writing a sales post, and if the goal is to get readers to convert to sales, then you need to make sure you have some type of process in place that, once they’ve signed up, they are being taken down a funnel to purchase from you.

7. Include graphics and images

This is an essential part that you need to cover in order to create a successful blog post.
People can often lose concentration while reading big amounts of text. This is why you use graphics to break it down and to make it more interactive and even entertaining. Try to avoid stock imagery and create your own graphics and images. It might sound scary, but there is a process to follow and it makes everything easier.
 
Creating graphics for your blog post can be a challenge, but if you follow a few tips and tricks, it will become an easy and fun task to do after you finish writing.
 
In our next blog post, we will give you a list of tips on how to easily create graphics for your blog post, that you can also use on social media.
Six-week social media and content marketing coaching programme - My Own Marketing Coach
If you want to go more in-depth and really master the skill of content writing and content creation, we have put together the perfect course for you.
 
It’s a 6-week content marketing coaching programme that walks you through all the important aspects of content marketing in a practical way while working on your website and your social media accounts.
 
Registration is now open! Make sure you don’t miss out!
 
**  Register now!  **

2 Comments

Who is looking at your blog post and what do they do next...

20/8/2020

1 Comment

 
Running a website without statistics is like walking through a forest wearing a blindfold - you know you’re walking and your feet are moving, but you have no idea where you’re going and you’re likely to hit a tree or two.

The words are your steps and blog posts are your walks. You have great ideas, you’re even a talented writer. Is that enough to make a blog post successful? 

Google Analytics is here to help you
turn visitors into customers with the right blog posts
Turn visitors into customers with the right blog posts - My Own Marketing Coach
Blog posts, like most things related to a website, are a process. It’s not just the blog post that enters the equation. It matters when you post it, who you address it to, how long you keep them engaged. Knowing your audience and how they behave on your website makes the difference between just a text body and a blog post that causes engagement and sales.


Your blog posts can be more than ideas turned into text. They can be a way to reach your audience, to communicate with them, to grow their trust in your expertise and, ultimately, to pitch your products or services in a way that doesn’t feel like advertising.

This is where Google Analytics comes into play.

Google Analytics is a useful and free tool that gives you an in-depth understanding of your website, your audience and how they react to the content you provide.

Let’s have a look at the key parameters that will help you create blog posts of interest to your audience.

You’re likely to spend most of your time in the Reports category. Here, you’ll find key metrics that help you find more about your visitors, where they’re located, how they behave on the website and more.

1. Audience - overview

This key metric shows you the number of visitors you have had on the website over a selected period of time. You can track your website’s activity for the past month or the past year and you can even compare two time periods.
Audience overview shows you data about the visitors on your website - My Own Marketing Coach
You can also see the average session duration - a low number means that visitors don’t spend enough time on the page. The average internet user needs 30 seconds to become engaged. If they leave before the 30-second mark, it might be an indicator that your blog post introduction isn’t engaging enough.

2. Acquisition

This metric gives a breakdown of where all your visitors are coming from for each channel. They can come from direct, organic, social or paid traffic.
Use acquisition to see which channels your visitors are coming from - My Own Marketing Coach
The bounce rate is an important element that you also need to keep in mind. The bounce rate is the percentage of people that decide to leave the website after viewing only one page. A high bounce rate indicates that the page content isn’t engaging enough or is off-putting.

3. Behaviour

Here, you can have a closer look at how your website pages are perceived by visitors. You can see the most popular pages and it helps you understand if the content of your blog posts matches what your audience is looking for.
Use Behaviour to see which pages are the most popular - My Own Marketing Coach

Why is it important to know all these details when writing a blog post?

- You get to know who your audience is

After analysing the audience reports, you might end up finding out that your target audience and your actual audience are two completely different things. For example:

You have a website that sells car parts. Your blog posts are about fixing cars, reviews on car parts etc. and your target audience is men in the 35-50 age group. However, when you check Google Analytics, the reports show that the majority of your website’s visitors are women age 18-34.

- Find out where your visitors are

You can find these parameters by going to the Audience menu, clicking on Geo and then Location.
Find out where your audience is located - My Own Marketing Coach
Let’s say you’re a local business, aiming to target people that live in the area. You might assume that all your visitors come from your local area - but you might be wrong! Just because your business is in London, for example, this doesn’t mean that most of your audience comes from the UK - the majority of your traffic could come from the United States. 

Once you manage to have an idea of where the majority of your audience is located, you can then modify your blog post topics and content to better suit these specific audiences.

- Find out which topics interest your visitors

Google Analytics gives you the chance to find out which are your best pages so you can create more of the same.

To see which page or blog post is most popular, go to Behaviour, then click on Site content and select All pages. Make sure you set a wide date range so the information is relevant.
You can see which page or blog post is most popular - My Own Marketing Coach
To see the pages that people find the most interesting, click on the comparison option, then from the drop-down menu, select Avg. time on page.
Step-by-step how to use the comparison function in Google Analytics- My Own Marketing Coach
The biggest green bars are the pages that users are spending the most time on. If they choose to remain on the page long enough, we can assume that they find the content engaging and interesting enough to keep them reading. 
These are the pages you want to have more of and these are the pages that can be used to convert viewers into buyers. Identify popular topics and create more pages around the same theme.

- Understand why people leave your pages

Remember that we mentioned the Bounce rate earlier on and how a high bounce rate indicates that the page content isn’t engaging enough or is off-putting. Let’s take a look at how you can view the bounce rate for each individual blog post.

Go to Behaviour, then Site content and click on All pages. Order the list by the highest bounce rate. The order will be based on the highest bounce rate, regardless of the amount of visitors who have viewed your pages.
Highest bounce rate for individual pages and blog posts - My Own Marketing Coach
You want to ignore the pages with next to no traffic and really focus on the ones that have at least a minimum amount of traffic. To do this, select the Advanced option and search “Site Usage”. Then scroll down and click on Page views.
Filter pages by the amount of traffic - My Own Marketing Coach
Select the Greater than option and then choose the minimum amount of page views you want to filter (let’s say 30) and click Apply. This will give you a list of the pages with at least 30 views that have the highest bounce rate.

Take your blog posts to the next level: CTAs - what are they and when to use them

After going through all the key meters that GA provides, you have managed to (finally) find the equation for creating great blog posts - great! Your blog post has it all - a topic of interest, engaging content, a catchy intro, and useful facts all the way through. A reader has just finished scanning through your amazing blog post… What do they do now?
Make sure you are using call to actions in every blog post - My Own Marketing Coach

This is when Call to Actions, or CTAs for short, come into play. 

They answer the question “what do I do next?”. If you managed to catch the interest of a reader and you got them all the way through the bottom of your page, why let them leave now?

Your ultimate goal is to turn readers into buyers, so think about the next step that you would like a reader to take once they’ve gone through a particular post. Should they read more? Read something else? Should they contact you? Don’t just assume that the readers know what you want them to do, because they are reading your content and wait for your instructions.

You can include 1 to 2 CTAs per post: 
  • One main, direct CTA for people that your post convinced to commit to what you’re selling and they are ready to buy
Examples: “Buy now”, “Book a meeting”


  • One secondary, less forward CTA, for people that are not quite ready to commit to your product or service just yet, but are interested
Examples: “Read more”, “Download this free resource”, “Subscribe to our newsletter”

Blog post success is not all about your writing skills. By learning how to navigate and read Google Analytics, you will be able to improve your content and create blog posts tailored to your audience’s profile and interests. This will help you generate more awareness around your brand, more visitors, and will help you turn those visitors into customers. 

Follow these steps, stay consistent, and get familiar with the Google Analytics Interface. It’s a wholesome and important tool and every small business owner should know their way around it. If you get stuck or want to know more about how this amazing tool works, check out our complete Google Analytics online course:
Google Analytics online course from My Own Marketing Coach
We like to keep you up to date with the latest trends in small business marketing. Found this article helpful? Why not consider subscribing to our newsletter and get notified every time we post new content. Click here to subscribe.
1 Comment

Online small business marketing courses on your mobile

8/7/2020

12 Comments

 
Did you know that you can do all our online courses from your phone? Even our coaching programmes! 
Learn everything you need to know to successfully market your small business - My Own Marketing Coach

Not may of us are sitting on beaches this summer (or ones that aren't quite as warm as we had hoped :D) but wherever you are this year, why not learn all about marketing your small business from your phone.

Using the Moodle app, you can learn wherever you are, whenever you want. You can:
  • Easily access course content and download them so you can keep working through them when offline
  • Connect with others who are doing the same course as you
  • Get in touch with us - you can send us messages directly from the course
  • Keep up to date - receive instant notifications of messages and other events, such as assignment submissions
  • Submit assignments - upload images, audio, videos and other files from your mobile device
  • Track your progress - View your grades, check completion progress in courses and browse your learning plans
  • Complete activities anywhere, anytime - attempt quizzes, post in forums, play videos and more - both on and offline

The process is simple: just head to the AppStore or Google play and download the Moodle app to your phone.

Get our courses from the App Store - My Own Marketing Coach
Get our courses from Google Play - My Own Marketing Coach
Once you have the app installed, add this to the site address box and then sign up or sign in:

http://courses.myownmarketingcoach.com/moodle/

Here is a quick peek at what the 'Who is looking at your website - Google Analytic intro' short course looks like on the app:

How to use Google Analytics for small businesses - My Own Marketing Coach
How to use Google Analytics for small businesses - My Own Marketing Coach

Find out more about our online courses here and download the app here:
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12 Comments

Banned Instagram hashtags that might surprise you

26/6/2020

1 Comment

 
We gone on all the time about using #hashtags on every Instagram post. There isn't a lot of point in posting if you don't put hashtags on.
Don't bother posting on Instagram without hashtags - My Own Marketing Coach
What happens when people use a hashtag in the wrong way in order to get their posts seen in an inappropriate way?

Instagram bans the hashtag. It open doesn't actually disappear but the recent posts vanish.

If you try to use a banned hashtag, often Instagram will stop the text on your post from showing. 

If that happens, remove some of the hashtags and post again. Keep removing them until it works.

Banned hashtags in 2020

Banned hashtags on Instagram in 2020 - My Own Marketing Coach
Desk?!
The list is huge so here are some banned hashtags that you might be surprised to see:
  • alone
  • boho
  • brain
  • costumes
  • elevator
  • hardworkpaysoff
  • happythanksgiving
  • humpday
  • iphonegraphy
  • kansas
  • killingit
  • newyearsday
  • pushups
  • saltwater
  • skype
  • snap
  • snapchat
  • snowstorm
  • sopretty
  • stranger
  • streetphoto
  • thought
  • valentinesday
  • workflow
Have you found any more funny or odd banned hashtags? Let us know!
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1 Comment

What do you need on your blog to market your business and reach potential customers?

1/5/2020

4 Comments

 
1. Your logo!
You would be surprised how many businesses forget that the blog needs the same brand as the business to work as a form of brand awareness building. A logo is great for awareness of your brand and your first key element needed. It gives your blog site a face to your readers, something that they can remember it by.

Your logo is a subtle and very effective way of making your readers remember what your blog is all about and in turn, remember what your business is all about and what its products and/or services offered are.
Does your business blog have your logo all over it? My Own Marketing Coach
2. Clear navigation bar
The navigation bar should be easily accessed, straightforward and simple. Your readers are after the content of your blog. They do not want to have to deal with too much design. Much like your content, your navigation bar should also be user-friendly.
 
3. Social sharing buttons within blog posts
You can increase your chances of going viral by making your content easily shareable on social media. Facebook, Twitter and Instagram buttons can be easily setup on your website to be accessed on all of your webpages.
Can readers easily share your business blog posts via social media? My Own Marketing Coach
4. Proper typography
 Your font style, colour and size can affect how well a reader perceives your blog posts. True, it is the content that matters but they need to read it to find that out! If the font isn’t very easy on the eyes, you will lose the readers before the end of the post. Never use font less than 12px!
 
5. Responsive design (mobile-friendly layout)
 If you really care about your visitors and how they view your blog, make it easier for them to navigate your site in any screen sizes especially for mobile users. In 2018, the present is mobile.
 
6. Related posts, most popular posts and latest posts. 
These three things assist in keeping your blog site as organised as possible as it can help readers get to know what’s the latest, what’s trending and other posts related to what they are reading, further increasing traffic and subtly giving readers more reasons to stay.
 
7. Breadcrumb trail
 If possible, add breadcrumbs to your blog site. It makes navigation so much easier and helps readers understand where what topics they are reading belong to.
 
8. Tags or categories
What makes tags so important is that they not only keep your blog site organised but also allow search engines to know what ‘topics’ are covered by each post, acting like keywords. They are crucial.
What do your business blog categories say about your business? My Own Marketing Coach
9. Comment box.
We can’t be clearer on this point – use every single opportunity to encourage interaction between the business and your readers. Use a ‘call-to-action’ – a line or two telling or asking your readers to do something – on every post, at least once. Once you have a large enough reader base, they will discuss the content of each post on the content box and may even provide additional insight that you can use later on.
 
10. About page & contact info 
These are simple pages that are quite self-explanatory and they are necessary because they complete the overall professional look that you will want your blog site to have if you want to attract readers and increase overall traffic.
 
11. Service/product pages and payment options
Blogs are made for a reason and it’s not just to give valuable content. It is your way of advertising to your readers as well. Make sure that you capitalise on your reader base and further increase traffic by including a services or product page in your blog site. If possible, include payment options as well to make everything easier for your consumers.
Payment options - My Own Marketing Coach
12. Blog sign-up form (and/or newsletter sign-up form)
Email marketing is extremely powerful so allow your readers to receive your blog posts and/or newsletters by email. Used in this way, the content builds brand awareness, consumer trust and loyalty. Make use of it.
 
13. Google analytics 
Google analytics are great as it gives you concrete numbers that will show you what is wrong with your blog, what is missing, how you can improve it. Look at each blog post over a period of time and learn from the results – promote those posts that do well and edit/rewrite those that don’t.
 
14. SEO tools
SEO plays a very important role in driving traffic and putting your site on the map. Use tools to come up with proper keyword placement, frequency, etc. so that you drive traffic to your blog site and get your site ranked higher and higher in search engines.
 
This checklist hopefully will help you see if you have all the essential elements on your site. Once set up, most of these things need very little attention. You can focus on keeping the quality of your content high so readers keep coming back.

Need a little help with your blogging? Get structure, support and a great big boost to get your blogging bringing in business in our six-week coaching programme. Click here to check out the next available online programme:
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4 Comments

Using pop-ups on your website

15/4/2020

1 Comment

 
Pop-up messages and forms are common now. They distract the visitor from what they are looking at and the best of them cause the visitor to become a lead and to give you their contact details. 

While they can work extremely well, they can work very badly and distract your visitors enough for them to leave you website.

Here are our pointers for using pop-ups effectively:

- Ask visitors for their contact details after they have browsed your website long enough to at least find out what you do.

- Get your pop-up popping up after content loads and not directly after they have arrived on the site or logged into anything.

- If possible, make your cookie part of the page and not a pop-up. We have grown very tired of cookie notices - it is an actual thing called 'cookie fatigue'! - so keep them as small and unobtrusive as possible.

Using popups on your website - Tesco - My Own Marketing Coach
Using popups on your website - Cookies - My Own Marketing Coach
- Add lead magnet pop-ups three quarters of the way down a page and make sure they don't cover the content on the page. A right side pop-up works well.
Using popups on your website - Hubspot - My Own Marketing Coach
- Make your pop-ups look just as good as the rest of your site does. Use your branding. 
Using popups on your website - New in Sweden - My Own Marketing Coach

- Give your visitor something to do next - have a box that asks for their email address or a button to click to download or read something. Ask for their email address, not their shoe measurements or anything else.
Using popups on your website - newsletters - My Own Marketing Coach

- Make them work on your mobile version or hide them if they don't.

- Keep the text short.

- Make sure that if they can click to reject it, they don't have to click on something like 'I don't need your report' or, as below, 'I don't want to know the latest trends'. Keep it friendly.

Using popups on your website - Social media - My Own Marketing Coach

Google has some strong feelings about pop-ups.

To avoid them penalising your site, make sure you avoid:
  1. Pop-ups that come up in front of the content
  2. Pop-ups on the front of the mobile version of your site

You can create pop-ups in:

  • most website builders 
  • Most marketing software, like MailChimp
  • Special lead magnet tools like Sumo and LeadPages

However you use pop-ups, get them fitted into your sales process. They should help you visitor become and lead and, one day, a client.

For specific help with building your sales process or website, find out more here.
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1 Comment

What is important at the moment?

15/4/2020

0 Comments

 
This is an unusual time. The coronavirus has changed our personal lives, our work lives and the lives of almost everyone, around the world. March and April 2020 will be remembered for the next hundred years, if not longer.
What should you do right now to protect your business - My Own Marketing Coach
Businesses are in shock. While some are obviously suffering, others are near collapse under the weight of a huge upturn in sales.

What is your situation? Have you got a handle on where you are now and where the business will be in 3 and 6 months.


If you are still working and have money coming in now, should your strategy be to look ahead three/six/twelve months and work out what you need to do now to make sure you have work and money coming in then?

If you are in one of the industries that are thriving right now (or perhaps better put as getting lots of sales right now), is it inventory you need to focus on and for marketing, what do you need to think about to make sure you keep getting sales longer term?

If your sales have dried up or you hadn't had time to build them up before the world locked down, do you need to focus your efforts on protecting the brand awareness you had and building it up so potential customers know that you exist?

Every business needs its own survival strategy right now. What's yours?
It is tempting to retreat at the moment, especially if you are at home, rather than in the office and if you have children at home, it is especially easy to deal with today's tasks and not think ahead.

We aren't sure what 'ahead' with look like, are we?

Although nothing is certain now, nothing is ever certain. What we do know is that 'out of sight, out of mind' is fairly true now and under more normal conditions,

Do you want your potential customers to remember you when they need/want you?

Small businesses start with zero brand awareness. No-one outside your immediately family has any idea who you are or what you do. You may be at the bottom but the only way it up, right :)  What we do is start to tell our own network what we do and then spread it outwards from there.

Usually, as long as you keep up the effort, the awareness of your business - your brand - will grow.

Do this now. If you have been in business for years or just for weeks, treat your brand as an unknown fledgling and help it grow.

"Brands that continue marketing efforts throughout a recession also do better in the recovery."  Perform, 2020


What to do:

1. Pick a couple of tactics (not too many because you need to keep them up and use them over and over again).

2. Choose some key messages that are not irrelevant now (between five and ten work)

3. Use a couple of channels - email definitely and then perhaps one or two social media channels - and repeatedly send out your messages. Over and over again.

4. Send out the messages again. Seriously. If you haven't told people the same thing twenty times (that is each key message 20 times...) over the next 3-4 months, tell them it again until you have.

But I haven't got time for that!

Do what you can. Every little helps (to steal Tesco's motto).

But my audience will get fed up if I do that!

Only if they see it twenty times. Which they won't. If you send the exact same email out, some will get annoyed, so rewrite it.

You've seen your social media post reach rate, right? (If you don't know what we are talking about, please get in touch with us here.) If you have 200 followers, each individual post might reach 40 people. Of those 40 people, 20 scrolled past without noticing it. 20 will have noticed it but 19 will have forgotten it 5 seconds later.

Sorry to be so blunt but if you want people to get your message, you have to show it to them over and over and over again.

They aren't looking for it.

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Our marketing agency, Write in Danderyd, builds and runs all sorts of marketing tactics for the smallest of businesses across the world.

Check out their latest post about ensuring your clients and potential clients don't forget you right now:

What to do for your business now


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Would you like to run your own Instagram marketing successfully?

14/4/2020

0 Comments

 
Instagram can deliver customers for small businesses. The key is to do what is effective and skip everything else. Do you know what you should be doing or do you feel like you might be wasting your time?

Do follower numbers matter? Not as much as you think.

Are you posting great content? Great! Now you've got 20% of the job done, spend the other 80% of your time actually doing what you need to do to build sales from Instagram.

Learn exactly what you should and shouldn't be doing to successfully run your own Instagram marketing in our online course.

In this online course, we'll work through techniques to find prospective clients on Instagram and turn them into leads (giving you their contact details) so you can turn them into clients.

Find out more and book here.
Run your own Instagram marketing masterclass - My Own Marketing Coach

The session will suit you if you are:
  • looking for more clients/customers for your small business
  • have an existing Instagram account for your business
  • know what a hashtag is, even if you aren't sure how they work

You will need:
  • access to our online course system
  • an Instagram account ready to use
  • a goal: who you would like to attract to your business (be quite specific) and what step you'd like them to take next (e.g. give you their contact details by filling in a form OR buy X product)

You can expect:
  • all the details in a step-by-step manner
  • a chance to walk through through the techniques, with your goal in mind, to get you started
  • actions that you can take next to get Instagram providing you with more clients/customers

Registration is usually only open for a short period so we can spend our time helping you throughout the course but right now, it is open: 8th April 2020 until 31st May 2020. We hope it helps.

Price: US$49 - 480kr - £42 - €44  Price now: US$29 - 280kr - £22 - €24 We hope this helps too.

We take payment in most currencies through Paypal. You don't need a Paypal account to pay by card.

Find out more and book here.
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When things go wrong (again) on Facebook and Instagram

29/11/2019

2 Comments

 
Did you have any problems with Facebook and Instagram yesterday?

#InstagramDown

On one of the busiest days of the year in the US, both Facebook and Instagram lost the ability to add anything new. People saw content from before the crash, messages in Messenger just sat there and Instagram feeds didn't update.

Of course there will be times when things go wrong but there is no poitn missing the irony that Instagram had to use Twitter to let people know what was happening :)

Picture
Now everything is working again but if you are running ads on either platform, go and check to see what happened yesterday. It might affect your results and stats.

If you need help with your advertising, get in touch with us.
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