Facebook has just launched a new element on business pages called Shops, to tie in with Shopping on Instagram. Perfect for small businesses selling products but also useful for selling services, even when you sell to other businesses.
Facebook Shops are accessable from your Facebook page and from your Instagram account. Perfect, so we don't need to create them twice and maintain two areas.
You can now add products and services that people can browse through and even purchase (at the moment, just in the US...) within the Facebook Shop.
Read more about it below and click here for Facebook's information.
If you offer services and/or sell to businesses, keep reading...
The Shop area of your business page can be used to showcase anything you offer that is productised. This includes workshops, courses, reports and even fixed-price services, although there is space elsewhere for them too
Here is how we have displayed two of our own online courses in the Shop on our Facebook Page.
There is also a tab for Services. If you can't see either tab, look in the settings. You may need to change the template of your Facebook page to get them. It is a very simple thing to do.
Here is how we display two types of services:
1. Individual coaching appointments - one-off video calls with us
2. Coaching packages - to help business owners get their marketing on track and bringing in customers/clients.
Now you need to promote it
While Facebook wants to help small businesses grow, especially at the moment, there are millions of us. Just putting items and services on the page won't get you any extra sales.
Now you need to promote both the Shop and the individual items. Facebook will help you if you put the effort in.
If you would like some help with this, book a coaching call with us or perhaps even sign yourself up for our six-week social media and content marketing programme (online or IRL!). We'll get you up and running!
Did you have any problems with Facebook and Instagram yesterday?
On one of the busiest days of the year in the US, both Facebook and Instagram lost the ability to add anything new. People saw content from before the crash, messages in Messenger just sat there and Instagram feeds didn't update.
Of course there will be times when things go wrong but there is no poitn missing the irony that Instagram had to use Twitter to let people know what was happening :)
Now everything is working again but if you are running ads on either platform, go and check to see what happened yesterday. It might affect your results and stats.
If you need help with your advertising, get in touch with us.
Do you use Facebook ads to promote your business? If so, watch out for changes happening mid-August 2019 to the size of mobile ads - they are getting smaller in two ways:
What does this mean for you?
You will need to think hard about the first three lines of your text - they need to inspire people to click 'See More'. Not an easy task!
On the positive side, images that you use for Instagram will work better with this Facebook ad format.