Did you have any problems with Facebook and Instagram yesterday?

#InstagramDown

On one of the busiest days of the year in the US, both Facebook and Instagram lost the ability to add anything new. People saw content from before the crash, messages in Messenger just sat there and Instagram feeds didn't update.

Of course there will be times when things go wrong but there is no poitn missing the irony that Instagram had to use Twitter to let people know what was happening :)

Now everything is working again but if you are running ads on either platform, go and check to see what happened yesterday. It might affect your results and stats.

If you need help with your advertising, get in touch with us.

Do you use Facebook ads to promote your business? If so, watch out for changes happening mid-August 2019 to the size of mobile ads - they are getting smaller in two ways:

• Only 3 lines of primary text will show on Facebook mobile News Feed. People will be prompted to click to view additional text.
• The max height for photos and videos will reduce to 4:5 on mobile News Feed. The tallest supported aspect ratio for images without links and for videos is now vertical (4:5). Media taller than 4:5 will be masked on Facebook's mobile News Feed.

What does this mean for you?

You will need to think hard about the first three lines of your text - they need to inspire people to click 'See More'. Not an easy task!

On the positive side, images that you use for Instagram will work better with this Facebook ad format.