This is an unusual time. The coronavirus has changed our personal lives, our work lives and the lives of almost everyone, around the world. March and April 2020 will be remembered for the next hundred years, if not longer.

Businesses are in shock. While some are obviously suffering, others are near collapse under the weight of a huge upturn in sales.

What is your situation? Have you got a handle on where you are now and where the business will be in 3 and 6 months.

If you are still working and have money coming in now, should your strategy be to look ahead three/six/twelve months and work out what you need to do now to make sure you have work and money coming in then?

If you are in one of the industries that are thriving right now (or perhaps better put as getting lots of sales right now), is it inventory you need to focus on and for marketing, what do you need to think about to make sure you keep getting sales longer term?

If your sales have dried up or you hadn't had time to build them up before the world locked down, do you need to focus your efforts on protecting the brand awareness you had and building it up so potential customers know that you exist?

It is tempting to retreat at the moment, especially if you are at home, rather than in the office and if you have children at home, it is especially easy to deal with today's tasks and not think ahead.

We aren't sure what 'ahead' with look like, are we?

Although nothing is certain now, nothing is ever certain. What we do know is that 'out of sight, out of mind' is fairly true now and under more normal conditions,

Do you want your potential customers to remember you when they need/want you?

Small businesses start with zero brand awareness. No-one outside your immediately family has any idea who you are or what you do. You may be at the bottom but the only way it up, right :)  What we do is start to tell our own network what we do and then spread it outwards from there.

Usually, as long as you keep up the effort, the awareness of your business - your brand - will grow.

Do this now. If you have been in business for years or just for weeks, treat your brand as an unknown fledgling and help it grow.

1. Pick a couple of tactics (not too many because you need to keep them up and use them over and over again).

2. Choose some key messages that are not irrelevant now (between five and ten work)

3. Use a couple of channels - email definitely and then perhaps one or two social media channels - and repeatedly send out your messages. Over and over again.

4. Send out the messages again. Seriously. If you haven't told people the same thing twenty times (that is each key message 20 times...) over the next 3-4 months, tell them it again until you have.

But I haven't got time for that!

Do what you can. Every little helps (to steal Tesco's motto).

But my audience will get fed up if I do that!

Only if they see it twenty times. Which they won't. If you send the exact same email out, some will get annoyed, so rewrite it.

You've seen your social media post reach rate, right? (If you don't know what we are talking about, please get in touch with us here.) If you have 200 followers, each individual post might reach 40 people. Of those 40 people, 20 scrolled past without noticing it. 20 will have noticed it but 19 will have forgotten it 5 seconds later.

Sorry to be so blunt but if you want people to get your message, you have to show it to them over and over and over again.

They aren't looking for it.

Our marketing agency, Write in Danderyd, builds and runs all sorts of marketing tactics for the smallest of businesses across the world.

Check out their latest post about ensuring your clients and potential clients don't forget you right now:

What to do for your business now

Collect email addresses!

Contact via email is often the best, most effective way of marketing your business so hand over an ebook, free report, guide to something important – anything that your potential customers will think it is worth giving you their email address for. Then remember to email them, regularly.

Are your website and social media profiles bringing in new business for you?

If not, come and spend two hours a week for six weeks (with a two-week break for half term) and we'll work together to get your social media and content marketing set up, running and bringing in clients. 

Starting Thursday 1st February, we will talk through the theory and then spend time together working on YOUR website and social media profiles in the following order:

1. Week one: we will set your goal for the six weeks, look at who you are targeting, what strategy is needed and the tactics to achieve your goal. We will work through the theories of content and social media marketing and then get started with a practical content marketing exercise that you'll be able to use already in week two. 
2. Week two: this week, we will focus on your website, including the all-important SEO of your content and work on it to produce content that you can post.
3. Week three: now the focus is on social media. We'll remind ourselves of the theory from week one and then start to apply it to your social media profiles.  This week is all about sharing and engaging.
4. Week four: we'll link everything we have done with email marketing, which makes your marketing much more effective (and efficient!). We'll get you set up with an RSS feed, build an email campaign, set up a lead form and then look at the results to understand what happens when you post some content on your website.
   
5. Week five: this week, we will run through the whole process again together, so by the end of the two-hours, you'll have another piece of content to work with and that is working for you.
6. Week six: we'll work together to set you up for the next six months, so you know exactly what you need to do, when you need to do it and how to do it. You'll finish this session with everything ready to market and get those clients contacting you.
   

​The dates for this course are: Thursdays 1st February, 8th February, 15th February, 8th March, 15th March, 22nd March.

​The session will suit you if you:

• have a website for your business of any size or a blog of any kind
• would like sales or followers directly from it

The cost of this social media and content coaching group is 2600 kr. ​For more information or booking, please fill in the form here or get in touch with us here!   

You will need:

• to bring a laptop with you
• be able to access the 'back end' of your website OR write notes to send to your developer
• an hour or so extra to do the homework

You can expect:

• a full understanding of the process of content marketing and how it works
• what social media marketing needs to convert followers into potential clients
• a very practical programme working directly on YOUR website and YOUR social media profiles
• practical actions you can take immediately
• a chance to talk through through the techniques, with your goal in mind
• masses of support from us and from the group
• a six-month plan so you know exactly what to do, when and how.

Next sessions - Spring 2018:
Thursday 1st February (3 spaces left)
Please contact us if you would like to join but can't make the dates.

2600 kr per person in advance

To book, please fill in the form here or email [email protected] and include, if you know it already, your goal (including your website and social media profiles if possible).