Ask, ask, ask. Most people are very happy to review or send you a testimonial.

If you haven’t got any customers that you can ask, ask a friend/contact to trial your product/service and then review it. If you are sure of the reaction, ask social media followers or specific customers to review you on Facebook.

You can also create a testimonials page on your website but we find it best to put your testimonials and reviews throughout your site content, in places where it fits best.

Search engines absolutely love good quality content but they react even more so to the latest content – recent articles, page content, images and films. Assuming you have your website optimised for search engines (check that you have keywords on each page and that your images have alternative text so computers can read what is in them), each new piece of content will boost your visibility to searchers.
 

Give help where people ask for it but make sure you are talking on places that your potential clients are operating on. If you are a local business, stick very definitely to local sites.

The best way to get a new customer is if someone else recommends you. You do sometimes need to ask though, so set up a simple referral programme or a more complex affiliate programme and get more sales that way. Most people are more than happy to refer businesses that they trust.