My Own Marketing Coach is run by local, social and international marketing agency Write in Danderyd, with headquarters in Stockholm, Sweden. The coaches that work with you are supported by Write in Danderyd's head, Zen Holmgren.
Zen studied marketing from bachelors to PHD level, post-graduate certifications and became a Certified Marketer from the Chartered Institute of Marketing in the UK. She continues to study to stay up-to-date with how people buy products and services. Her latest certification is in Digital Marketing from the University of Illinois at Urbana-Champaign.
Zen started working life in the marketing departments of large financial institutions, such as Marsh and Morgan Stanley, working in general marketing (everything from PR to websites, advertising to events). She has spent the last 8 years focusing on small business marketing via her agency Write in Danderyd. Marketing is her career but small business marketing is her passion, with a specific focus on tactics that grow the businesses.
As well as the agency behind My Own Marketing Coach, the business is supported by other individual marketing and business experts:
Annelies has had a passion for marketing from an early age. It wasn't a surprise to family and friends that she started her career in marketing. Annelies studied marketing at the International Business School in The Netherlands and continued with an MA at the University of Amsterdam. Annelies gained her marketing experience working for international fast moving consumer goods company Mondelez (formerly Kraft Foods) in a diverse range of marketing roles (from operational to strategic).
After having set up My Own Marketing Coach with Zen in 2016, Annelies enjoyed working for My Own Marketing Coach and its clients, very much. She is now living in The Netherlands and no longer actively working for My Own Marketing Coach. She is still connected to the business in an advisory capacity.