Do you have an awesome business that you love...but face:
Get the tools and techniques you need to marketing your business and turn it into something great by taking our online courses. We get you up, running and getting customers. Fast.
Courses open now and coming up are:
Run your own Instagram marketing
Would you like to run your own Instagram marketing successfully?
Do follower numbers matter? Not as much as you think.
Are you posting great content? Great! Now you've got 20% of the job done, spend the other 80% of your time actually doing what you need to do to build sales from Instagram.
Learn exactly what you should and shouldn't be doing to successfully run your own Instagram marketing in our online course. We'll work through techniques to find prospective customers/clients on Instagram and turn them into leads (giving you their contact details) so you can turn them into sales.
Registration is open: 8th May 2020 until 31st July 2020.
Price: USUALLY - US$49 - 480kr - £42 - €44 NOW - US$29 - 280kr - £22 - €24
Who is looking at your website
While you wouldn't stand in your own shop with a blindfold on, do you know who is visiting your website?
Knowing who is browsing your website can tell you everything from what people like to spend time looking at to whether your business is even going to succeed. More specifically, you can decide what to spend your marketing time and effort on and ignore things that don't turn your visitors into clients.
Learn exactly who is and isn't looking at your website, what they are looking at and what they never see in our foundation level online course. We'll work through Google Analytics from the start, enabling you to work out who is reading and buying what, where they've come from and what causes them to leave your site.
Registration is open: 25th May 2020 until 15th July 2020.
Price: US$49 - 480kr - £42 - €44
Social media and content marketing six-week coaching programme
Are your website and social media profiles bringing in new business for you?
No? Then come and spend two-three hours per week for six weeks online with us (fleixble timing) and we'll work together to get your social media and content marketing set up, running and bringing in clients.
The next available programme start is 25th June 2020 and registration is open: 5th May 2020 until 23rd June 2020.
Price: USUALLY - US$599 - 5990kr - £525 - €550 JUST FOR JUNE AND JULY - US$399 - 3990kr - £325 - €360
Pop-up messages and forms are common now. They distract the visitor from what they are looking at and the best of them cause the visitor to become a lead and to give you their contact details.
While they can work extremely well, they can work very badly and distract your visitors enough for them to leave you website.
Here are our pointers for using pop-ups effectively:
- Ask visitors for their contact details after they have browsed your website long enough to at least find out what you do.
- Get your pop-up popping up after content loads and not directly after they have arrived on the site or logged into anything.
- If possible, make your cookie part of the page and not a pop-up. We have grown very tired of cookie notices - it is an actual thing called 'cookie fatigue'! - so keep them as small and unobtrusive as possible.
- Add lead magnet pop-ups three quarters of the way down a page and make sure they don't cover the content on the page. A right side pop-up works well.
- Make your pop-ups look just as good as the rest of your site does. Use your branding.
- Give your visitor something to do next - have a box that asks for their email address or a button to click to download or read something. Ask for their email address, not their shoe measurements or anything else.
- Make them work on your mobile version or hide them if they don't.
- Keep the text short.
- Make sure that if they can click to reject it, they don't have to click on something like 'I don't need your report' or, as below, 'I don't want to know the latest trends'. Keep it friendly.
Google has some strong feelings about pop-ups.
To avoid them penalising your site, make sure you avoid:
You can create pop-ups in:
However you use pop-ups, get them fitted into your sales process. They should help you visitor become and lead and, one day, a client.
For specific help with building your sales process or website, find out more here.
This is an unusual time. The coronavirus has changed our personal lives, our work lives and the lives of almost everyone, around the world. March and April 2020 will be remembered for the next hundred years, if not longer.
Businesses are in shock. While some are obviously suffering, others are near collapse under the weight of a huge upturn in sales.
What is your situation? Have you got a handle on where you are now and where the business will be in 3 and 6 months.
If you are still working and have money coming in now, should your strategy be to look ahead three/six/twelve months and work out what you need to do now to make sure you have work and money coming in then?
If you are in one of the industries that are thriving right now (or perhaps better put as getting lots of sales right now), is it inventory you need to focus on and for marketing, what do you need to think about to make sure you keep getting sales longer term?
If your sales have dried up or you hadn't had time to build them up before the world locked down, do you need to focus your efforts on protecting the brand awareness you had and building it up so potential customers know that you exist?
Every business needs its own survival strategy right now. What's yours?
It is tempting to retreat at the moment, especially if you are at home, rather than in the office and if you have children at home, it is especially easy to deal with today's tasks and not think ahead.
We aren't sure what 'ahead' with look like, are we?
Although nothing is certain now, nothing is ever certain. What we do know is that 'out of sight, out of mind' is fairly true now and under more normal conditions,
Do you want your potential customers to remember you when they need/want you?
Small businesses start with zero brand awareness. No-one outside your immediately family has any idea who you are or what you do. You may be at the bottom but the only way it up, right :) What we do is start to tell our own network what we do and then spread it outwards from there.
Usually, as long as you keep up the effort, the awareness of your business - your brand - will grow.
Do this now. If you have been in business for years or just for weeks, treat your brand as an unknown fledgling and help it grow.
"Brands that continue marketing efforts throughout a recession also do better in the recovery." Perform, 2020