My Own Marketing Coach
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Online courses coming up in June and July

5/6/2020

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Do you have an awesome business that you love...but face:
  • A lack of customers...
  • No-one really knows who you are or what you do...
  • A lack of marketing knowledge...
  • A lack of time...
  • A lack of money...
  • No clear idea for how to spend the time and money you do have?

Get the tools and techniques you need to marketing your business and turn it into something great by taking our online courses. We get you up, running and getting customers. Fast.
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Courses open now and coming up are:

Run your own Instagram marketing
Would you like to run your own Instagram marketing successfully?
Do follower numbers matter? Not as much as you think.

Are you posting great content? Great! Now you've got 20% of the job done, spend the other 80% of your time actually doing what you need to do to build sales from Instagram.

Learn exactly what you should and shouldn't be doing to successfully run your own Instagram marketing in our online course. We'll work through techniques to find prospective customers/clients on Instagram and turn them into leads (giving you their contact details) so you can turn them into sales.

Registration is open: 8th May 2020 until 31st July 2020.
Price: USUALLY - US$49  -  480kr  -  £42  -  €44  NOW - US$29  -  280kr  -  £22  -  €24
Book here


Who is looking at your website
While you wouldn't stand in your own shop with a blindfold on, do you know who is visiting your website?

Knowing who is browsing your website can tell you everything from what people like to spend time looking at to whether your business is even going to succeed. More specifically, you can decide what to spend your marketing time and effort on and ignore things that don't turn your visitors into clients.

Learn exactly who is and isn't looking at your website, what they are looking at and what they never see in our foundation level online course. We'll work through Google Analytics from the start, enabling you to work out who is reading and buying what, where they've come from and what causes them to leave your site.

Registration is open: 25th May 2020 until 15th July 2020.
Price: US$49  -  480kr  -  £42  -  €44
Book here

Social media and content marketing six-week coaching programme
Are your website and social media profiles bringing in new business for you?

No? Then come and spend two-three hours per week for six weeks online with us (fleixble timing) and we'll work together to get your social media and content marketing set up, running and bringing in clients. 

The next available programme start is 25th June 2020 and registration is open: 5th May 2020 until 23rd June 2020.

Price: USUALLY - US$599 -  5990kr  -  £525  -  €550  JUST FOR JUNE AND JULY - US$399  -  3990kr  -  £325  -  €360
Book here


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Using pop-ups on your website

15/4/2020

1 Comment

 
Pop-up messages and forms are common now. They distract the visitor from what they are looking at and the best of them cause the visitor to become a lead and to give you their contact details. 

While they can work extremely well, they can work very badly and distract your visitors enough for them to leave you website.

Here are our pointers for using pop-ups effectively:

- Ask visitors for their contact details after they have browsed your website long enough to at least find out what you do.

- Get your pop-up popping up after content loads and not directly after they have arrived on the site or logged into anything.

- If possible, make your cookie part of the page and not a pop-up. We have grown very tired of cookie notices - it is an actual thing called 'cookie fatigue'! - so keep them as small and unobtrusive as possible.

Using popups on your website - Tesco - My Own Marketing Coach
Using popups on your website - Cookies - My Own Marketing Coach
- Add lead magnet pop-ups three quarters of the way down a page and make sure they don't cover the content on the page. A right side pop-up works well.
Using popups on your website - Hubspot - My Own Marketing Coach
- Make your pop-ups look just as good as the rest of your site does. Use your branding. 
Using popups on your website - New in Sweden - My Own Marketing Coach

- Give your visitor something to do next - have a box that asks for their email address or a button to click to download or read something. Ask for their email address, not their shoe measurements or anything else.
Using popups on your website - newsletters - My Own Marketing Coach

- Make them work on your mobile version or hide them if they don't.

- Keep the text short.

- Make sure that if they can click to reject it, they don't have to click on something like 'I don't need your report' or, as below, 'I don't want to know the latest trends'. Keep it friendly.

Using popups on your website - Social media - My Own Marketing Coach

Google has some strong feelings about pop-ups.

To avoid them penalising your site, make sure you avoid:
  1. Pop-ups that come up in front of the content
  2. Pop-ups on the front of the mobile version of your site

You can create pop-ups in:

  • most website builders 
  • Most marketing software, like MailChimp
  • Special lead magnet tools like Sumo and LeadPages

However you use pop-ups, get them fitted into your sales process. They should help you visitor become and lead and, one day, a client.

For specific help with building your sales process or website, find out more here.
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1 Comment

What is important at the moment?

15/4/2020

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This is an unusual time. The coronavirus has changed our personal lives, our work lives and the lives of almost everyone, around the world. March and April 2020 will be remembered for the next hundred years, if not longer.
What should you do right now to protect your business - My Own Marketing Coach
Businesses are in shock. While some are obviously suffering, others are near collapse under the weight of a huge upturn in sales.

What is your situation? Have you got a handle on where you are now and where the business will be in 3 and 6 months.


If you are still working and have money coming in now, should your strategy be to look ahead three/six/twelve months and work out what you need to do now to make sure you have work and money coming in then?

If you are in one of the industries that are thriving right now (or perhaps better put as getting lots of sales right now), is it inventory you need to focus on and for marketing, what do you need to think about to make sure you keep getting sales longer term?

If your sales have dried up or you hadn't had time to build them up before the world locked down, do you need to focus your efforts on protecting the brand awareness you had and building it up so potential customers know that you exist?

Every business needs its own survival strategy right now. What's yours?
It is tempting to retreat at the moment, especially if you are at home, rather than in the office and if you have children at home, it is especially easy to deal with today's tasks and not think ahead.

We aren't sure what 'ahead' with look like, are we?

Although nothing is certain now, nothing is ever certain. What we do know is that 'out of sight, out of mind' is fairly true now and under more normal conditions,

Do you want your potential customers to remember you when they need/want you?

Small businesses start with zero brand awareness. No-one outside your immediately family has any idea who you are or what you do. You may be at the bottom but the only way it up, right :)  What we do is start to tell our own network what we do and then spread it outwards from there.

Usually, as long as you keep up the effort, the awareness of your business - your brand - will grow.

Do this now. If you have been in business for years or just for weeks, treat your brand as an unknown fledgling and help it grow.

"Brands that continue marketing efforts throughout a recession also do better in the recovery."  Perform, 2020


What to do:

1. Pick a couple of tactics (not too many because you need to keep them up and use them over and over again).

2. Choose some key messages that are not irrelevant now (between five and ten work)

3. Use a couple of channels - email definitely and then perhaps one or two social media channels - and repeatedly send out your messages. Over and over again.

4. Send out the messages again. Seriously. If you haven't told people the same thing twenty times (that is each key message 20 times...) over the next 3-4 months, tell them it again until you have.

But I haven't got time for that!

Do what you can. Every little helps (to steal Tesco's motto).

But my audience will get fed up if I do that!

Only if they see it twenty times. Which they won't. If you send the exact same email out, some will get annoyed, so rewrite it.

You've seen your social media post reach rate, right? (If you don't know what we are talking about, please get in touch with us here.) If you have 200 followers, each individual post might reach 40 people. Of those 40 people, 20 scrolled past without noticing it. 20 will have noticed it but 19 will have forgotten it 5 seconds later.

Sorry to be so blunt but if you want people to get your message, you have to show it to them over and over and over again.

They aren't looking for it.

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Our marketing agency, Write in Danderyd, builds and runs all sorts of marketing tactics for the smallest of businesses across the world.

Check out their latest post about ensuring your clients and potential clients don't forget you right now:

What to do for your business now


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Five reasons you should join our social media and content marketing coaching group in the autumn

30/7/2018

3 Comments

 
get your digital marketing running and bringing in clients. My Own Marketing Coach
If your website and social media profiles are failing to bring in new business to you, then our social media and content marketing coaching group may be just what you need. We'll work together to get your social media and content marketing set up, running and bringing in clients. We will talk through the theory and then spend time together working on YOUR website and social media. Here are five great reasons why you should join our social media and content marketing coaching group in the autumn.
  1. We set some goals, look at who you are targeting, what strategy is needed and the tactics to achieve those goals. We will work through the theories of content and social media marketing and then get started with a practical content marketing exercises that you can use immediately.
  2. We focus on your website, including the all-important SEO of your content and work on it to produce content that you can post.
  3. We analyse your social media, work through the theory and then start to apply it to your social media profiles.  You should see some immediate results from the sharing and engaging.
  4. We’ll link everything we have done with email marketing, which makes your marketing much more effective (and efficient!). We'll get you set up with an RSS feed, build an email campaign, set up a lead form and then look at the results to understand what happens when you post some content on your website.
  5. We give you everything you need to market and get those clients contacting you.
Our team is passionately committed towards empowering entrepreneurs to further grow their businesses and this coaching group is an ideal way to get your business growing.
Six weeks is all it takes to get your digital marketing running - My Own Marketing Coach
You can expect:
  • a full understanding of the process of content marketing and how it works
  • what social media marketing needs to convert followers into potential clients
  • a very practical programme working directly on YOUR website and YOUR social media profiles
  • practical actions you can take immediately
  • a chance to talk through through the techniques, with your goal in mind
  • masses of support from us and from the group
  • a six-month plan so you know exactly what to do, when and how.

Click here for details and to join our Social Media and Content Marketing Coaching Group.
3 Comments

How marketing coaching with us can get you on track with your business

4/7/2018

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Us entrepreneurs tend to feel the need (or like!) to independently run our businesses but going at it alone isn’t always easy and can sometimes be down-right difficult – and lonely.

A second opinion - preferably an experienced and unbiased one – can be truly helpful in ensuring you and your business reach your full potential. Working with us can make the difference between making it and…err…not making it.
Working with us can make the difference between making it and...not making it - My Own Marketing Coach
We have an excellent track record of helping very small businesses to get on track to success. You tell us all about your business, we talk through what you want and need and then we research, think, discuss, plan and put together key actions. You implement the actions and get the business results you want. If you need it, we can also provide support and marketing services. We get you on track to grow your business with a plan that you action yourself.
3 types of affordable marketing coaching from My Own Marketing Coach
Our first package – GET GROWING PLUS - involves:
  • A survey that you take online.  This survey gives us all the essential information we need to fully analyse your business and marketing so far.

  • After you have completed the survey, we'll go through all the information and come up with questions that we talk through with you during a 1.5 hour meeting. We'll get to the root of the challenges your business faces.

  • After our meeting, we will work very hard to develop an action report for you. It will include strategic and operational actions to solve your business challenge and show you how to get more clients. 

  • We then take 20 minutes on the phone with you to answer any questions you might have about the action report and supply you with all the guides and tools you need to complete the actions easily.
Find out more about this package and our bigger packages here.
Why work with us?

As a start-up entrepreneur and seasoned business owner, a business coach from whom you receive advice and shortcuts can be invaluable. This means that we can give you the tools and the tricks that have been tried, used and succeeded with and, more importantly, point out the things we know don’t work or cost too much to be worth the money.

We provide an outside, expert perspective which can be a sounding board for your ideas and help you compare and decide which ideas to use. There might be sticking points that you need to overcome in your business and we provide help to create a change and overall help you with growing your business. As a business coach our job isn’t to help you go out of your comfort zone but to help you feel comfortable with the actions you take.
Do you know exactly how to market you business? My Own Marketing Coach
From us, you will get the attention you need from someone who has learnt about your business from the inside out. Getting coaching from us here at My Own Marketing Coach should develop your self-confidence – you’ll be sure about what you are doing to grow your business and will know why you are doing each thing.

We’re probably not the first to tell you that starting your own business can bruise your ego – there are so many knocks and bumps along the way. The biggest pro of using us is that you always have someone in your corner, to support you and help you achieve your goals. You will become more productive as we maximise your potential, reduce the barriers and unlock a productivity you might not know is inside you!

Finally, the best benefit is that we can help you make more money. A good business coach will help you in your business because every good coach has a process and, in our case, this means helping you to find your marketing strategy, hone it and get it bring in more business for you.
We’ll be here with you to help you grow your business into the business you want.
 
Find out more about our coaching services and how we can help you here.
Marketing coaching for the smallest of businesses - My Own Marketing Coach
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Do you want some help with your marketing?

2/5/2018

4 Comments

 
We hear from so many small businesses that they have amazing products and services and now just need people to buy them. With limited budgets, paying a marketing agency or sales staff can be out of the question so we coach you to help grow your small business into the business you want.
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We have three levels of coaching packages so you don't need to commit to regular coaching (though you can do that too!). Check them all out here.
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  • Home
  • Online courses
    • Grow your business on Instagram online course
    • Coaching group - social media and content marketing
    • Who is looking at your website?
  • Workshops
    • Social media workshop
    • Blogging for business workshop
    • Search engine optimisation workshop
    • Instagram workshop
    • Coaching group - social media and content marketing
  • COACHING
  • Articles
    • Get the news
  • Tools
    • MOMC top tips for writing a Marketing Plan
    • MOMC golden rules for getting clients via social media
    • MOMC Instagram business checklist
    • MOMC guide to Google Analytics
  • About us
    • Contact
    • Tell a friend