How to write a post that sells

Blogging seems to be all you can hear around you when it comes down to how to reach people.

“It gets you found in search engines”

“It helps your audience build trust in your brand”

“It shows the value you bring in the industry”

Everyone is saying that you should be writing and blogging and that written content is the most valuable type of content out there. Well…

They’re saying it because it’s true.

There are many types of blog posts that you can write.
 
There are blogs that aim to connect with your audience, and these types of blog posts tend to be more personal stories that allow people to get to know you better.

There are blogs that update people on the latest news in your industry.
 
There are blogs that maybe review a product or service that you use and trust.
 
And there are blogs that sell. Today, we’re going deeper into how to create a blog post that converts to sales.

There are a few key elements that you should always keep in mind when creating a blog post that aims to convert to sales.

1. Your audience

You need to make sure you write with your audience in mind. In order for that to happen, you need to have an idea of who your audience is, their likes and dislikes, and what their struggles are. You can do that by conducting an audience research.

Knowing what your audience wants to read about will help you find a topic of interest for your blog post. If the topic you choose is solving a problem for your audience, for example, there are higher chances for them to actually click and read it all the way through.
 
Knowing what your competitors are writing about is also important. If more than two of your competitors write about a certain topic, chances are that it’s a popular topic within your niche and it’s something your audience is interested in. Read what they wrote, look for what’s missing from their blog post, and make sure you add it to yours.
 
If you are not new to blog writing and have a few blog posts on your website already, you can check Google Analytics to look at what content has proved successful in the past. Not quite familiar with Google Analytics? Don’t worry, we have an in-depth article that shows you exactly how to use it.

2. Include storytelling

Storytelling is a very powerful skill and it’s critical for engaging your audience, especially in a saturated and highly competitive market. Storytelling is a part of humanity’s DNA, it’s the backbone of cultures and has been around for centuries.

Using storytelling in your blog posts will create relatability, authority, and trust with your product or service, as well as a strong connection between you and your audience.

Adding a story to your sales blog post will take a little bit of “purchase pressure” off your audience. It will help them perceive you as more genuine and it will ensure them that you actually care about them and you’re not just trying to sell your product.

3. Do your research

No matter how much you think you know about the chosen topic, make sure you include research as part of your writing process. The research will help you with creating a solid structure, finding topic-related keywords and specific terms you might have never thought about before, and even show you new perspectives and approaches.
 
Research also helps you make sure that you deliver information that is up to date. Things change fast now, and you want to make sure you don’t give outdated advice.

4. Deliver value

This is a great way to showcase your product to your audience. You can either write 10 or 20 pages and tell them how great it is and risk to bore them away, OR deliver real value and offer them a sample of what they will actually get once they buy your product. If they receive real value from a free piece of text, they will know for sure that if they pay for your product, they will receive even more.

5. Have a structure that flows

Your ultimate goal with a sales post is to convert readers into buyers. In order for that to happen, you need to have a structure in place that will walk them through your process. Imagine a path in the mountains, that walks you from the bottom of the mountain all the way to the peak, using the most optimal way in order for you to find it easy to follow.
 
Your post needs to flow naturally, and in order for that to happen, you need to keep a few things in mind:

• Write an attractive and interesting introduction, that gives away enough to keep the readers interested
• Make the text easy to follow and understand
• Break the text into short paragraphs
• Use imagery to break the text even more
• Include Call to Actions (CTAs)
• Good formatting makes a big difference - it gives your text visual structure
• Have a useful conclusion with ‘takeaways’ or findings
  

6. Have a sales funnel

It’s one thing to get subscribers or to have someone sign up for your list from a blog post, but it’s another to have them actually pay you money. You’re writing a sales post, and if the goal is to get readers to convert to sales, then you need to make sure you have some type of process in place that, once they’ve signed up, they are being taken down a funnel to purchase from you.

7. Include graphics and images

This is an essential part that you need to cover in order to create a successful blog post.
People can often lose concentration while reading big amounts of text. This is why you use graphics to break it down and to make it more interactive and even entertaining. Try to avoid stock imagery and create your own graphics and images. It might sound scary, but there is a process to follow and it makes everything easier.
 
Creating graphics for your blog post can be a challenge, but if you follow a few tips and tricks, it will become an easy and fun task to do after you finish writing.
 
In our next blog post, we will give you a list of tips on how to easily create graphics for your blog post, that you can also use on social media.

If you want to go more in-depth and really master the skill of content writing and content creation, we have put together the perfect course for you.
 
It’s a 6-week content marketing coaching programme that walks you through all the important aspects of content marketing in a practical way while working on your website and your social media accounts.
 
Registration is now open! Make sure you don’t miss out!
 
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