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Using pop-ups on your website

15/4/2020

 
Pop-up messages and forms are common now. They distract the visitor from what they are looking at and the best of them cause the visitor to become a lead and to give you their contact details. 

While they can work extremely well, they can work very badly and distract your visitors enough for them to leave you website.

Here are our pointers for using pop-ups effectively:

- Ask visitors for their contact details after they have browsed your website long enough to at least find out what you do.

- Get your pop-up popping up after content loads and not directly after they have arrived on the site or logged into anything.

- If possible, make your cookie part of the page and not a pop-up. We have grown very tired of cookie notices - it is an actual thing called 'cookie fatigue'! - so keep them as small and unobtrusive as possible.

Using popups on your website - Tesco - My Own Marketing Coach
Using popups on your website - Cookies - My Own Marketing Coach
- Add lead magnet pop-ups three quarters of the way down a page and make sure they don't cover the content on the page. A right side pop-up works well.
Using popups on your website - Hubspot - My Own Marketing Coach
- Make your pop-ups look just as good as the rest of your site does. Use your branding. 
Using popups on your website - New in Sweden - My Own Marketing Coach

- Give your visitor something to do next - have a box that asks for their email address or a button to click to download or read something. Ask for their email address, not their shoe measurements or anything else.
Using popups on your website - newsletters - My Own Marketing Coach

- Make them work on your mobile version or hide them if they don't.

- Keep the text short.

- Make sure that if they can click to reject it, they don't have to click on something like 'I don't need your report' or, as below, 'I don't want to know the latest trends'. Keep it friendly.

Using popups on your website - Social media - My Own Marketing Coach

Google has some strong feelings about pop-ups.

To avoid them penalising your site, make sure you avoid:
  1. Pop-ups that come up in front of the content
  2. Pop-ups on the front of the mobile version of your site

You can create pop-ups in:

  • most website builders 
  • Most marketing software, like MailChimp
  • Special lead magnet tools like Sumo and LeadPages

However you use pop-ups, get them fitted into your sales process. They should help you visitor become and lead and, one day, a client.

For specific help with building your sales process or website, find out more here.
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What is important at the moment?

15/4/2020

 
This is an unusual time. The coronavirus has changed our personal lives, our work lives and the lives of almost everyone, around the world. March and April 2020 will be remembered for the next hundred years, if not longer.
What should you do right now to protect your business - My Own Marketing Coach
Businesses are in shock. While some are obviously suffering, others are near collapse under the weight of a huge upturn in sales.

What is your situation? Have you got a handle on where you are now and where the business will be in 3 and 6 months.


If you are still working and have money coming in now, should your strategy be to look ahead three/six/twelve months and work out what you need to do now to make sure you have work and money coming in then?

If you are in one of the industries that are thriving right now (or perhaps better put as getting lots of sales right now), is it inventory you need to focus on and for marketing, what do you need to think about to make sure you keep getting sales longer term?

If your sales have dried up or you hadn't had time to build them up before the world locked down, do you need to focus your efforts on protecting the brand awareness you had and building it up so potential customers know that you exist?

Every business needs its own survival strategy right now. What's yours?
It is tempting to retreat at the moment, especially if you are at home, rather than in the office and if you have children at home, it is especially easy to deal with today's tasks and not think ahead.

We aren't sure what 'ahead' with look like, are we?

Although nothing is certain now, nothing is ever certain. What we do know is that 'out of sight, out of mind' is fairly true now and under more normal conditions,

Do you want your potential customers to remember you when they need/want you?

Small businesses start with zero brand awareness. No-one outside your immediately family has any idea who you are or what you do. You may be at the bottom but the only way it up, right :)  What we do is start to tell our own network what we do and then spread it outwards from there.

Usually, as long as you keep up the effort, the awareness of your business - your brand - will grow.

Do this now. If you have been in business for years or just for weeks, treat your brand as an unknown fledgling and help it grow.

"Brands that continue marketing efforts throughout a recession also do better in the recovery."  Perform, 2020


What to do:

1. Pick a couple of tactics (not too many because you need to keep them up and use them over and over again).

2. Choose some key messages that are not irrelevant now (between five and ten work)

3. Use a couple of channels - email definitely and then perhaps one or two social media channels - and repeatedly send out your messages. Over and over again.

4. Send out the messages again. Seriously. If you haven't told people the same thing twenty times (that is each key message 20 times...) over the next 3-4 months, tell them it again until you have.

But I haven't got time for that!

Do what you can. Every little helps (to steal Tesco's motto).

But my audience will get fed up if I do that!

Only if they see it twenty times. Which they won't. If you send the exact same email out, some will get annoyed, so rewrite it.

You've seen your social media post reach rate, right? (If you don't know what we are talking about, please get in touch with us here.) If you have 200 followers, each individual post might reach 40 people. Of those 40 people, 20 scrolled past without noticing it. 20 will have noticed it but 19 will have forgotten it 5 seconds later.

Sorry to be so blunt but if you want people to get your message, you have to show it to them over and over and over again.

They aren't looking for it.

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Our marketing agency, Write in Danderyd, builds and runs all sorts of marketing tactics for the smallest of businesses across the world.

Check out their latest post about ensuring your clients and potential clients don't forget you right now:

What to do for your business now


Would you like to run your own Instagram marketing successfully?

14/4/2020

 
Instagram can deliver customers for small businesses. The key is to do what is effective and skip everything else. Do you know what you should be doing or do you feel like you might be wasting your time?

Do follower numbers matter? Not as much as you think.

Are you posting great content? Great! Now you've got 20% of the job done, spend the other 80% of your time actually doing what you need to do to build sales from Instagram.

Learn exactly what you should and shouldn't be doing to successfully run your own Instagram marketing in our online course.

In this online course, we'll work through techniques to find prospective clients on Instagram and turn them into leads (giving you their contact details) so you can turn them into clients.

Find out more and book here.
Run your own Instagram marketing masterclass - My Own Marketing Coach

The session will suit you if you are:
  • looking for more clients/customers for your small business
  • have an existing Instagram account for your business
  • know what a hashtag is, even if you aren't sure how they work

You will need:
  • access to our online course system
  • an Instagram account ready to use
  • a goal: who you would like to attract to your business (be quite specific) and what step you'd like them to take next (e.g. give you their contact details by filling in a form OR buy X product)

You can expect:
  • all the details in a step-by-step manner
  • a chance to walk through through the techniques, with your goal in mind, to get you started
  • actions that you can take next to get Instagram providing you with more clients/customers

Registration is usually only open for a short period so we can spend our time helping you throughout the course but right now, it is open: 8th April 2020 until 31st May 2020. We hope it helps.

Price: US$49 - 480kr - £42 - €44  Price now: US$29 - 280kr - £22 - €24 We hope this helps too.

We take payment in most currencies through Paypal. You don't need a Paypal account to pay by card.

Find out more and book here.

How NOT to waste your time marketing on Instagram

6/3/2020

 
Everyone seems to be on Instagram. Especially here in Sweden! Many people seem to be writing about how great it is for marketing your small business - but is it, really?

Are you spending a lot of time getting nowhere?

Most of what you read about Instagram marketing works for big brands, not for small ones. Investing in films for stories, for example, only works if you have thousands or even millions of followers. If you have less than 10,000 followers, it is probably not worth it.

Marketing on Instagram is not about posting, it is about engaging.

If you feel like you are wasting your time, please find out how not to in our online short course. It is designed purely for the smallest of businesses. to save you time, give you confidence and start sales coming in.

Is it worth missing out on? It costs just $49!

All our online courses are even possible to do from your phone. This one requires just a few hours and can save you so many more!
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If the answer is - bring in more sales! - click here to take our course and get those sales coming in.

When things go wrong (again) on Facebook and Instagram

29/11/2019

 
Did you have any problems with Facebook and Instagram yesterday?

#InstagramDown

On one of the busiest days of the year in the US, both Facebook and Instagram lost the ability to add anything new. People saw content from before the crash, messages in Messenger just sat there and Instagram feeds didn't update.

Of course there will be times when things go wrong but there is no poitn missing the irony that Instagram had to use Twitter to let people know what was happening :)

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Now everything is working again but if you are running ads on either platform, go and check to see what happened yesterday. It might affect your results and stats.

If you need help with your advertising, get in touch with us.

You can now schedule Instagram posts!

9/8/2019

 
Instagram (or rather, Facebook...) is rolling out a tool that allows you to schedule your Instagram posts.

It will be part of Facebook's Creator Studio - if you don't have access to that, it is free so click here to get it set up: 
https://www.facebook.com/creators/tools/creator-studio

Up until now, scheduling Instagram posts and IGTV videos was something only the big agency systems could do. Now you'll be able to create posts in the Creator Studio and then set when they should be posted. It is a clean, easy-to-use environment that makes drafting posts much easier. 

This is what Instagram looks like within Creator Studio:
Schedule Instagram posts in Creator Studio - My Own Marketing Coach
The feature isn't available to everyone yet but is on its way. It isn't yet possible to schedule Instagram Stories, which seems fair enough! 

What is slightly odd is that Creator Studio is now only available on the desktop - Facebook has taken away the apps. However, this has a big plus-side that creating posts on the desktop wasn't available until now. Everything from images to text is easier but what is best is that copying in hashtags just got a whole lot easier to handle. 

Once you have Creator Studio set up, you'll need to connect your Instagram account and this must be a business account. If you don't already have your account in business mode, click here for our instructions to covert it (it takes just a minute).

The whole process is written down by here in a post by Later so head there once you have access and let us know how you get on!


Do you get sales from your Instagram account? If not or if you would like more, learn how to in our online course 'Instagram for Business Masterclass'.

Registration opens soon.
Using Instagram for business - My Own Marketing Coach
Are you using Instagram at the moment? Let us know how you are getting on with it below in the comments or click here for our survey: https://www.surveymonkey.com/r/9LZJK7B

How to create an Instagram business account

28/7/2019

 
A business account on Instagram is free and really easy to set up. If you use your Instagram for marketing your business, there is no reason not to convert your account to a business account.

A business account gives you:
  • Real-time stats on how your posts perform throughout the day.
  • Insights into your followers and their behaviour with your content.
  • Additional space for information about your company, such as business hours, location and phone number.

Here is how to do it.
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It is so simple to set up, it only takes one step! In the Instagram app, find Settings and scroll down to Switch to business account. That's it, you've converted your account from personal to business!
Would you like to use Instagram to bring in sales for your business?

Get in touch with us or learn more in our online course - click here:

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NEWSFLASH: Facebook is shrinking your ads

26/7/2019

 
Do you use Facebook ads to promote your business? If so, watch out for changes happening mid-August 2019 to the size of mobile ads - they are getting smaller in two ways:

  • Only 3 lines of primary text will show on Facebook mobile News Feed. People will be prompted to click to view additional text.
  • The max height for photos and videos will reduce to 4:5 on mobile News Feed. The tallest supported aspect ratio for images without links and for videos is now vertical (4:5). Media taller than 4:5 will be masked on Facebook's mobile News Feed.
Facebook ads - update August 2019 - My Own Marketing Coach
What does this mean for you?

You will need to think hard about the first three lines of your text - they need to inspire people to click 'See More'. Not an easy task!

On the positive side, images that you use for Instagram will work better with this Facebook ad format.

Six golden rules for getting clients using social media  - My Own Marketing Coach

Small business marketing workshops - Autumn 2019

13/6/2019

 
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Our workshops are designed for small and start-up businesses and people turning hobbies into businesses. They take place at our office in Danderyd, (north Stockholm). Below are the sessions we are running this coming autumn:
​
  • Social media: how to use social media to get clients. Wednesday 10-12 18th Sept, 16th Oct
 
  • Business blogging: what could blogging do for your business and how to do it. Wednesday 10-12 23rd Oct
 
  • SEO: ​how to get more visitors to your website. Wednesday 10-12 2nd Oct
 
  • Instagram masterclass: generate sales using Instagram, intermediate level. Wednesday 10-12 13th Nov
 
The cost of these two-hour sessions is 690 kr inc MOMS per person in advance by SWISH to 0709247260. For more information or booking, please get in touch with us at www.myownmarketingcoach.com or email zen@myownmarketingcoach.com.   

Email addresses are like gold

25/4/2019

 
Collect email addresses!

Contact via email is often the best, most effective way of marketing your business so hand over an ebook, free report, guide to something important – anything that your potential customers will think it is worth giving you their email address for. Then remember to email them, regularly.

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  • Home
  • Online courses
    • Grow your business on Instagram online course
    • Coaching group - social media and content marketing
    • Who is looking at your website?
  • Workshops
    • Social media workshop
    • Blogging for business workshop
    • Search engine optimisation workshop
    • Instagram workshop
    • Coaching group - social media and content marketing
  • COACHING
  • Articles
    • Get the news
  • Tools
    • MOMC top tips for writing a Marketing Plan
    • MOMC golden rules for getting clients via social media
    • MOMC Instagram business checklist
    • MOMC guide to Google Analytics
  • About us
    • Contact
    • Tell a friend