Pop-up messages and forms are common now. They distract the visitor from what they are looking at and the best of them cause the visitor to become a lead and to give you their contact details.
While they can work extremely well, they can work very badly and distract your visitors enough for them to leave you website.
Here are our pointers for using pop-ups effectively:
- Ask visitors for their contact details after they have browsed your website long enough to at least find out what you do.
- Get your pop-up popping up after content loads and not directly after they have arrived on the site or logged into anything.
- If possible, make your cookie part of the page and not a pop-up. We have grown very tired of cookie notices - it is an actual thing called 'cookie fatigue'! - so keep them as small and unobtrusive as possible.
- Add lead magnet pop-ups three quarters of the way down a page and make sure they don't cover the content on the page. A right side pop-up works well.
- Make your pop-ups look just as good as the rest of your site does. Use your branding.
- Give your visitor something to do next - have a box that asks for their email address or a button to click to download or read something. Ask for their email address, not their shoe measurements or anything else.
- Make them work on your mobile version or hide them if they don't.
- Keep the text short.
- Make sure that if they can click to reject it, they don't have to click on something like 'I don't need your report' or, as below, 'I don't want to know the latest trends'. Keep it friendly.
Google has some strong feelings about pop-ups.
To avoid them penalising your site, make sure you avoid:
You can create pop-ups in:
However you use pop-ups, get them fitted into your sales process. They should help you visitor become and lead and, one day, a client.
For specific help with building your sales process or website, find out more here.
This is an unusual time. The coronavirus has changed our personal lives, our work lives and the lives of almost everyone, around the world. March and April 2020 will be remembered for the next hundred years, if not longer.
Businesses are in shock. While some are obviously suffering, others are near collapse under the weight of a huge upturn in sales.
What is your situation? Have you got a handle on where you are now and where the business will be in 3 and 6 months.
If you are still working and have money coming in now, should your strategy be to look ahead three/six/twelve months and work out what you need to do now to make sure you have work and money coming in then?
If you are in one of the industries that are thriving right now (or perhaps better put as getting lots of sales right now), is it inventory you need to focus on and for marketing, what do you need to think about to make sure you keep getting sales longer term?
If your sales have dried up or you hadn't had time to build them up before the world locked down, do you need to focus your efforts on protecting the brand awareness you had and building it up so potential customers know that you exist?
Every business needs its own survival strategy right now. What's yours?
It is tempting to retreat at the moment, especially if you are at home, rather than in the office and if you have children at home, it is especially easy to deal with today's tasks and not think ahead.
We aren't sure what 'ahead' with look like, are we?
Although nothing is certain now, nothing is ever certain. What we do know is that 'out of sight, out of mind' is fairly true now and under more normal conditions,
Do you want your potential customers to remember you when they need/want you?
Small businesses start with zero brand awareness. No-one outside your immediately family has any idea who you are or what you do. You may be at the bottom but the only way it up, right :) What we do is start to tell our own network what we do and then spread it outwards from there.
Usually, as long as you keep up the effort, the awareness of your business - your brand - will grow.
Do this now. If you have been in business for years or just for weeks, treat your brand as an unknown fledgling and help it grow.
"Brands that continue marketing efforts throughout a recession also do better in the recovery." Perform, 2020
A business account on Instagram is free and really easy to set up. If you use your Instagram for marketing your business, there is no reason not to convert your account to a business account.
A business account gives you:
Here is how to do it.
- Only 3 lines of primary text will show on Facebook mobile News Feed. People will be prompted to click to view additional text.
- The max height for photos and videos will reduce to 4:5 on mobile News Feed. The tallest supported aspect ratio for images without links and for videos is now vertical (4:5). Media taller than 4:5 will be masked on Facebook's mobile News Feed.
You will need to think hard about the first three lines of your text - they need to inspire people to click 'See More'. Not an easy task!
On the positive side, images that you use for Instagram will work better with this Facebook ad format.
- Social media: how to use social media to get clients. Wednesday 10-12 18th Sept, 16th Oct
- Business blogging: what could blogging do for your business and how to do it. Wednesday 10-12 23rd Oct
- SEO: how to get more visitors to your website. Wednesday 10-12 2nd Oct
- Instagram masterclass: generate sales using Instagram, intermediate level. Wednesday 10-12 13th Nov
The cost of these two-hour sessions is 690 kr inc MOMS per person in advance by SWISH to 0709247260. For more information or booking, please get in touch with us at www.myownmarketingcoach.com or email firstname.lastname@example.org.
Contact via email is often the best, most effective way of marketing your business so hand over an ebook, free report, guide to something important – anything that your potential customers will think it is worth giving you their email address for. Then remember to email them, regularly.
Know Your Customer
Marketing With Content
Reviews And Testimonials
Search Engine Optimalisation
Target Market Needs And Values