Facebook has started 2021 with some interesting changes to Pages that will help us small businesses use it for marketing.
Change no.1 - the disappearance of the 'like' button
Many of our clients tell us that while they have a decent number of likes on their Page, they get little interaction when they post. One of the causes is that people have 'liked' the Page but aren't 'following' it so the Page's posts don't show up in their news feed. It makes the 'like' number irrelevant.
So...first change it that the Facebook 'like' button is gone. What you'll see now is just the 'followers' and it will give you a better idea how many people are getting your Page posts.
Change no.2 - the reappearance of the Page 'News Feed'
The second, really useful change is that you'll see a News Feed for your Page. They have always been there but Facebook has hidden them in the past. This is *great* news. Why? Because you should be engaging with other Pages from your Page and this makes it much easier to do that.
Would you like some help growing the following of your page? Don't know what we are talking about when we say 'engaging from your Page'? Check out our social media marketing online courses, live and digital workshops in the Stockholm area or talk to us for help with your business marketing.
Change no.3 - asking and answering questions create a Q&A area
Whenever we look at Facebook these days, the feed is full of people asking others for help or opinions on things. Facebook is sensibly capitalising on this. Your fans will be able to ask questions on your Page and the answers you give will be turned into a Q&A area that fans can swipe through to find what they are looking for.
This could be a goldmine for small businesses. If you don't have any fans asking you questions, ask some of your best customers if they'd mind doing so.
Change no.4 - making Page admin more detailed
Admins will now be able to give access to individual areas of the Page back end. Most of us only have ourselves to think about but when, for example, clients of ours want us to help them with Ads or deal with their Messages, they'll now be able to give us access just to those sections.
You'll see the changes to your Page in the coming weeks. Let us know what you think of them!
Check out our social media marketing online courses, live and digital workshops in the Stockholm area or talk to us for help with your business marketing.