YOUR PRODUCT IS AMAZING
When you have a great business idea and start to develop it into something real, you may not have thought about why your prospective customers wouldn’t want to buy your product or service. For you it’s so very logical that they should buy it because you know it’s just perfect!
BUT DO YOUR CUSTOMERS FEEL THE SAME?
However, your customers don’t know or haven’t experienced what you’ve experienced when trying it out. That is why you need to put yourself in their shoes and think of the objections or barriers they might have when deciding to buy (or not buy) your product or service. It’s actually much more effective to counter their objections than to persuade them of why your product or service is so great.
REASSURANCE IS KEY
When you’ve thought of a list of things that might stop your prospective customer from buying, come up with some text, photos or even videos that counter the objections. You can even develop a guarantee that reassures them and minimises their (perceived) issues.
OUR APPROACH AS AN EXAMPLE
My Own Marketing Coach offers customers a 100% refund if they are unhappy with the advice we have given them and the results it is has yielded (provided they have done the things that we advised them to do). Why do we offer them a 100% refund? We are confident that our coaching is worth the investment, that’s why.
How do your customers feel?
Zen & Annelies
Find our thoughts on everything to do with small business marketing here.