What is SEO (Search Engine Optimisation) and how can I use it to reach clients and grow my business?
Why can’t people find your business website/blog on the internet? Why are there no visitors on your business website/blog?
Maybe Search Engine Optimisation is your answer.
If you have a business website or blog, you need to know what SEO is all about. SEO is one of the most fundamental and powerful methods to increase your business website/blog’s visibility on the internet and help you reach out to your clients online.
Is it free?
Yes, it is. In this post, we will focus on the effective-yet-free methods for small business to improve their SEO but there are plenty of services (including from Google) and software on the market to improve your company website’s SEO if you have the budget.
What is SEO?
Let’s break it down into two words: ’Search Engine’ and ’Optimisation’. ‘Search Engine‘ basically means Google, since more than 90% people use Google as their main search engine in Sweden, although there are others too. ‘Optimisation’ means to make your website most appealing and easy to use so the search engines like it and maximise the visibility of your business website or blog on the search results page list.
In simple terms, SEO is a method of getting your business website/blog link to appear on Google search results page as high on the list as possible when people type in any search words that are related to your business.
It’s like a digital yellow pages and all websites/blogs are fighting to be on the front page for their website/blog to be seen by their customers.
Why does Google need us to do SEO?
We can think of the process of how Google determines the ranking of a search result as an audition itself. In this audition, Google use more than 200 factors to decide the order of the ranking shown on the search result page.
So what is our business website/blog auditioning for? We are auditioning to prove to Google that our business website/blog is:
How do we meet those crazy 200+ unclear factors from Google to get high ranking for our business website/blog?
Luckily, lots of research and experiments have been done so there are many tips and rules discovered for how to improve the SEO for Google’s sake. By actively working to improve them, they can essentially guarantee an improvement in your website’s ranking in Google.
Is it a one-off job?
We do need to work on improving our website/blog’s SEO continuously and relentlessly. As Google is constantly reviewing, adjusting and updating its search results, there is no time limit, it means this ’audition’ with Google is an on-going process and its never too late to get the ball rolling!
What happens if we do a good job of optimising our website for search engines?
If our business website/blog’s SEO is well-taken-cared of, it means it will get more visibility on Google search. More exposure helps us to achieve the following:
Last but not least:
Now you know what all the fuss about SEO is for and how it can help to grow your business.
Are you ready to get the ball rolling but don’t know how?
We will unearth more secrets of SEO in future posts. If you want to get more free tips, pop your email address in the box on the right to get our blog posts by email.
Is SEO something you have yet to look into for your business? Get started with SEO with us on 21st March 2018, a two-hour training session costing only 450kr per person. We also have an autumn session on 3rd Oct 2018. Click here for more information.
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