Our job is to help you get more customers for your business, especially small and new businesses in Sweden and we've got some great ways to do that. Come and join us at our office in Danderyd this spring if you would like to know lots about the following topics:
Most of us can and do use social media but does it bring you new clients or is it just your friends (and family...) that like your posts?
In this two-hour session, we'll work through techniques to find prospective clients and turn them into leads (giving you their contact details) so you can turn them into clients. We'll look at two different methods - content and conversation - and how to use them both.
Blogging for business is a training session we run to help you get your blog up, running and promoting your business fast.
In the two-hour session on 14th March 2018, we'll work through blogging techniques you can use to get the search engines sending you lots of lovely visitors and the right type of visitors at that. We'll look at the content on your website, talk about what to blog and take a good look at the technical stuff to make sure you get it right.
You've got a great website. Or great enough. If you leave it sitting on the web, will people find it? There are more than 1 billion websites on the net. Are people finding yours?
Don't worry! We are holding a 2-hour training session on SEO - getting your website found and shown by the search engines - on Wed 21st March 2018, We'll work through techniques you can use to get the search engines sending you lots of lovely visitors and the right type of visitors at that. We'll look at the content on your website and at the technical stuff, to help you get started.
Our two-hour training sessions run from 12.30-2.30pm and cost 350kr each.
Ask us anything! If you would like some help with a topic not covered in March, please get in touch. We may already have a workshop planned or can help you specifically with your business.
For those of you who use Instagram for your businesses, do you feel your effort is delivering potential new clients to you or is nothing much happening?
It is absolutely possible to use Instagram to build sales but you must spend your energy on the right things. You might think that is posting great photos every day but, for most businesses, that isn't what you should be doing.
3 spaces left in our social media and content marketing coaching group - starting 1st February 2018.
Are your website and social media profiles bringing in new business for you?
If not, come and spend two hours a week for six weeks (with a two-week break for half term) and we'll work together to get your social media and content marketing set up, running and bringing in clients.
Starting Thursday 1st February, we will talk through the theory and then spend time together working on YOUR website and social media profiles in the following order:
The dates for this course are: Thursdays 1st February, 8th February, 15th February, 8th March, 15th March, 22nd March.
The session will suit you if you:
The cost of this social media and content coaching group is 2600 kr. For more information or booking, please fill in the form here or get in touch with us here!
You will need:
You can expect:
Next sessions - Spring 2018:
Thursday 1st February (3 spaces left)
Please contact us if you would like to join but can't make the dates.
2600 kr per person in advance
To book, please fill in the form here or email firstname.lastname@example.org and include, if you know it already, your goal (including your website and social media profiles if possible).
This spring, My Own Marketing Coach is offering marketing workshops and a six-week coaching group for entrepreneurs…and curious spirits!
If you’re a small business owner and want more business, need more skills in digital marketing or you’re curious to know more about these topics, then these workshops and courses are for you!
Workshops (can be booked separately, 350kr per session):
- Using content marketing on social media to get new clients
- Blogging for business
- Get more people looking at your website - using Search Engine Optimisation
- Instagram for business masterclass
Click here for dates and signing up.
Coaching group (booked as a package, 2600kr for 6 sessions):
The coaching group (max. 8 participants) involves meeting every week for six weeks (10:00-12:00) starting Thursday 1st February, with a two-week break for half term.
Click here for dates and signing up.
If you’re a small business owner and need more skills in digital marketing or you’re curious to know more about this topic and want to keep up, then these workshops and/or courses are for you. Visit our website for more information about our company, the way we work and what we have to offer.
We hope to see you soon at one of our workshops!
Working with clients is so inspiring! Yesterday we had clients participate in one of our SEO (search engine optimisation) workshops.
Often people think that SEO is a very mysterious and difficult concept and when you don't know a lot about it, it actually is. The good news is that with a couple of simple insights and tricks, this mystery unriddles itself instantly. Also, it's not as difficult as you might think, you just need to know the tricks and do the work!
This is what our clients experienced yesterday as well! For example, did you know that:
- Regular blogs on your website create more opportunities to pop up in search results
- Key words that you've used for finding your site should be in the text on each page AND in the code of your website
- Think of your customers and what words or phrases they're searching for, what problem do they need solved? Take your customer's perspective, not your own.
More workshops are planned for the spring. Click here for details.
Often, the first impression of a business will come from just the marketing materials that the business produces. A potential client may pick up a flyer or see a poster and decide whether they want to know more about the product or service within a few seconds. What does your marketing material say instantly about your products/services?
A client came to us recently and asked us to coach them to improve their sales abroad, which predominately come from groups such as hobby associations. They appeared to have a really good sales process but were finding it hard to get enough first contacts made.
We always dig in deeply with a new coaching client to investigate the cause of each issue so that we know we are helping the client to fix and improve the right areas of the business. Firstly we sharpened the communications objective for this target market, which became ‘generating traffic to the business website’ (because that seemed to be their main sales point with a solid process in place). In this case, the first impression was one of the problems. The materials that the associations were passing out didn’t appeal to the target customers’ needs and didn’t accurately reflect the value of the product for them and the benefits of using it. Another issue was that the marketing materials did not clearly guide their target customers to the website.
It was like giving a square peg to a round hole....
To dramatically improve the first impression that many of their potential clients around the world get, we started our coaching journey by helping them establish:
What their target market needs and values are. Is the product/service for this market perfect, clean and angular or soft and comfortable, is it reliable or is it a good bargain?
For example, compare these three flyers and think about what each target market values – does a potential client of a spa like sharp, angular lines and dark, serious colours?
Together with our client we defined what the reader of their marketing materials should do next. They should head to their website. If you want your target customers to go to your website, then the website address should be clearly stated. When the target customer gets to the website, they need to know what they should click on to book something.
By helping this client recognise and formalise their objective and their target market needs and values and what they want their prospective customers to do next, they now can get on with redesigning their material to make a much better first impression and get their target customer to visit their website (their main sales portal). That better first impression should see more visitors to their website and requests for more information and we know that once people come into contact in both those ways, they usually buy.
Watch this space for the results!
Often we see entrepreneurs undertake many marketing activities for their products or services. Although being active and visible is good, make sure your activities are contributing towards your objective!
So keep your marketing efforts focused on a single objective, whether that is to raise awareness and find new customers, grow business with existing customers or develop new niches for your product or service. Write down your marketing objective and evaluate each marketing activity to make sure it aligns with it.
Monday morning marketing idea
If you have a service or product, local events are great ways to meet and get to know your target market. Make the most of the time by talking to your potential customers, try to capture their own words and get their email addresses...as many as possible!
Monday morning marketing ideas
Have a marketing objective in mind and link every single thing you do back to this objective. This will make sure that you spend your precious time on the right things. Then, make a week-long plan for the different tasks you have to do to make sure you stay focused and do your tasks in the best possible way.
Find our thoughts on everything to do with small business marketing here.