If your website and social media profiles are failing to bring in new business to you, then our social media and content marketing coaching group may be just what you need. We'll work together to get your social media and content marketing set up, running and bringing in clients. We will talk through the theory and then spend time together working on YOUR website and social media. Here are five great reasons why you should join our social media and content marketing coaching group in the autumn.
You can expect:
Click here for details and to join our Social Media and Content Marketing Coaching Group.
With over 200 million users daily, it's no question that Instagram stories have become a vital marketing tool for modern businesses nowadays. If done right, Instagram stories could significantly increase reach by leaps and bounds at little to no cost at all. Jimmy Rodela, Digital Marketing Manager of EBCallCenter.com, gives us his tips.
Many businesses have now taken advantage of the platform, and it is best if your company could ride the hype as well. But it is crucial to execute Instagram marketing correctly. So before jumping in, here are a few things to help you boost your business through Instagram stories.
Keep your messages short but extremely sweet
Make sure you have the right script that will capture your audience's attention in an instant. Give followers just enough information to keep them interested but wanting more.
Your visuals and label have to entice the user the moment he clicks on your link. If it doesn’t work the first time, try again with another story style till you get the right formula.
Let the tags help bring you the right target audience.
Recently Instagram has added a feature wherein stories appear in the search results of a hashtag.
People searching hashtags will more often than not click on your stories as they are already showing interest in the subject matter at hand. Stories will appear to users even if they are not following your account.
Get your swipe up option ready
Remember, you can’t fit all the necessary information in an Instagram story. The only facts you need to share are the juicy ones. The audience that expresses an interest will want more.
Have your clickable links ready in your swipe up option to avoid losing your audience with short attention span. Don’t waste the engagement by not being able to give them all the information that they want.
Depending on your industry, and if you have been in it for a while, you can already identify who your influencers are. They are the people who are capable of increasing your sales of the once they give their endorsement of it.
They are the first group you should tag for them to look into your stories and have them share with their many followers.
Divulge juicy and entertaining facts at the end of every Instagram story. It will give your followers satisfaction for staying until the end of the story which would make the keep coming back for more.
You can unveil teasers or promo codes and prizes that will reward those who took the chance to click on your stories.
Sneak around competitors
Your competitors will be following you to check up on what you are working on. Using Instagram stories will give you the option to exclude them from seeing the stories.
This way you can market and share all you want without the fear of your competitors copying your ideas.
Do you enjoy Instagram stories? Has it helped you in any way to further your business? Share some of your stories with us.
Jimmy is a freelance writer and the Digital Marketing Manager of EBCallCenter.com. He owns GuildofBloggers.com. He has contributed to Yahoo, SearchEnginePeople, SEMRush, and Business.com.
The growing social media wave isn’t ending anytime soon and most business owners know they need to be online and social to remain visible. What isn’t so well understood is that:
Yes, 3 years…
You should get your social media accounts set up from the inception of your business. Or, if possible, well in advance of launching. Pre-launch marketing is often more successful than launch marketing, as people love to feel they know about something before most other people! Your target audience is hanging around in one or more of the popular social networks – work out which ones they are and get your profiles up and running so you can start to:
1. Connect with your target audience
Social media provides a way for you to have an open two-way channel for communication with your prospects and customers. Whether you are there or not, your prospective customers are looking to social media first to connect with you. So be there.
3. Improve client retention
The open communication and convenience of social media is extremely conducive to building deeper relationships with your clients. When people have an opportunity to connect with you or provide feedback, it makes them feel like they have a voice and when you respond in a prompt and professional manner, you boost customer loyalty, which means better client retention.
4. Increase traffic and conversions on your website
Each time you include a link to your website in a social media post, you’re creating new points of entry for viewers to get to your website. The more time they spend in contact with you, via social media and then via the website, the more likely they are to convert into a customer.
5. Open up opportunities for sharing
If you have a marketing message that you want to convey to your audience as quickly as possible, all you have to do is post it to your social media account. The benefit here is that your followers see you as a person just like them, making you stand out more in their minds and you can get the message out too them quickly. If there is a blog post you just wrote - post it. If something has gone really well – post it. If your operational hours have changed – post that too!
6. Keep track of your competitors
Watching your competitors’ activities might should a little creepy but it not only keeps you up to speed on what they’re doing, it provides extra insight into your business’ advancements. Having access to this information, you can compare your competitors’ business actions to yours and use that knowledge to improve your business strategies to stay ahead of the curve.
If you’re already in business and think you could be getting sales from social media, get started. At whatever stage you are at, create a social media plan, get your profiles set up and get posting!
Would you like more customers for your small business?
Our workshops are designed for small and start-up businesses and people turning hobbies into businesses. They take place at our office in Danderyd, north of Stockholm and help you grow your business. Below are the sessions we are running this coming autumn:
The cost of these two-hour sessions is 490 kr inc MOMS per person in advance by SWISH to 0709247260. For more information or booking, please get in touch with us at www.myownmarketingcoach.com or email firstname.lastname@example.org.
Our job is to help you get more customers for your business, especially small and new businesses in Sweden and we've got some great ways to do that. Come and join us at our office in Danderyd this spring if you would like to know lots about the following topics:
Most of us can and do use social media but does it bring you new clients or is it just your friends (and family...) that like your posts?
In this two-hour session, we'll work through techniques to find prospective clients and turn them into leads (giving you their contact details) so you can turn them into clients. We'll look at two different methods - content and conversation - and how to use them both.
Blogging for business is a training session we run to help you get your blog up, running and promoting your business fast.
In the two-hour session on 14th March 2018, we'll work through blogging techniques you can use to get the search engines sending you lots of lovely visitors and the right type of visitors at that. We'll look at the content on your website, talk about what to blog and take a good look at the technical stuff to make sure you get it right.
You've got a great website. Or great enough. If you leave it sitting on the web, will people find it? There are more than 1 billion websites on the net. Are people finding yours?
Don't worry! We are holding a 2-hour training session on SEO - getting your website found and shown by the search engines - on Wed 21st March 2018, We'll work through techniques you can use to get the search engines sending you lots of lovely visitors and the right type of visitors at that. We'll look at the content on your website and at the technical stuff, to help you get started.
Our two-hour training sessions run from 12.30-2.30pm and cost 350kr each.
Ask us anything! If you would like some help with a topic not covered in March, please get in touch. We may already have a workshop planned or can help you specifically with your business.
For those of you who use Instagram for your businesses, do you feel your effort is delivering potential new clients to you or is nothing much happening?
It is absolutely possible to use Instagram to build sales but you must spend your energy on the right things. You might think that is posting great photos every day but, for most businesses, that isn't what you should be doing.
3 spaces left in our social media and content marketing coaching group - starting 1st February 2018.
Are your website and social media profiles bringing in new business for you?
If not, come and spend two hours a week for six weeks (with a two-week break for half term) and we'll work together to get your social media and content marketing set up, running and bringing in clients.
Starting Thursday 1st February, we will talk through the theory and then spend time together working on YOUR website and social media profiles in the following order:
The dates for this course are: Thursdays 1st February, 8th February, 15th February, 8th March, 15th March, 22nd March.
The session will suit you if you:
The cost of this social media and content coaching group is 2600 kr. For more information or booking, please fill in the form here or get in touch with us here!
You will need:
You can expect:
Next sessions - Spring 2018:
Thursday 1st February (3 spaces left)
Please contact us if you would like to join but can't make the dates.
2600 kr per person in advance
To book, please fill in the form here or email email@example.com and include, if you know it already, your goal (including your website and social media profiles if possible).
This spring, My Own Marketing Coach is offering marketing workshops and a six-week coaching group for entrepreneurs…and curious spirits!
If you’re a small business owner and want more business, need more skills in digital marketing or you’re curious to know more about these topics, then these workshops and courses are for you!
Workshops (can be booked separately, 350kr per session):
- Using content marketing on social media to get new clients
- Blogging for business
- Get more people looking at your website - using Search Engine Optimisation
- Instagram for business masterclass
Click here for dates and signing up.
Coaching group (booked as a package, 2600kr for 6 sessions):
The coaching group (max. 8 participants) involves meeting every week for six weeks (10:00-12:00) starting Thursday 1st February, with a two-week break for half term.
Click here for dates and signing up.
If you’re a small business owner and need more skills in digital marketing or you’re curious to know more about this topic and want to keep up, then these workshops and/or courses are for you. Visit our website for more information about our company, the way we work and what we have to offer.
We hope to see you soon at one of our workshops!
Find our thoughts on everything to do with small business marketing here.