Often we see entrepreneurs undertake many marketing activities for their products or services. Although being active and visible is good, make sure your activities are contributing towards your objective!
So keep your marketing efforts focused on a single objective, whether that is to raise awareness and find new customers, grow business with existing customers or develop new niches for your product or service. Write down your marketing objective and evaluate each marketing activity to make sure it aligns with it.
Find our thoughts on everything to do with small business marketing here.