If your website and social media profiles are failing to bring in new business to you, then our social media and content marketing coaching group may be just what you need. We'll work together to get your social media and content marketing set up, running and bringing in clients. We will talk through the theory and then spend time together working on YOUR website and social media. Here are five great reasons why you should join our social media and content marketing coaching group in the autumn.
You can expect:
Click here for details and to join our Social Media and Content Marketing Coaching Group.
1. SEO stands for ‘search engine optimisation’.
‘Search engine optimisation’ is the group of practices designed to improve your website’s ranking within organic, non-paid search results. In short, SEO aims to improve your business’ visibility and drive increased web traffic to your site. A variety of techniques are in the SEO toolbox, from keyword optimisation to social media activity.
2. Choose your keywords with care.
A big part of SEO is keyword optimisation but the first step in that process is figuring out the right keywords to emphasise on your website. The ideal keywords are relevant to your business, tie in with your site’s content and be frequently searched for by your potential customers while not widely in use by other websites.
3. Do not make your site too keyword-heavy.
The use of the right keywords is important but using too many keywords can actually hurt your search engine ranking. Placing too many keywords on your website will cause your site to be regarded as spam by search engines and the spiders that search engines use to index sites are programmed to pass over websites that engage in ‘keyword stuffing’.
4. Images won’t help improve your search results unless you use ALT tags.
Search engines are only capable of analysing text to determine website rankings. Even if the images on your site have text in them, the search engine spiders are not be able to ‘read’ it. To get around this, make really good use of the alternative text tag, known as ‘ALT tag’, which allows you to include a searchable text description for your website’s images. This is a really effective way of improving your search engine results.
5. Pay-per-click advertising has no effect on SEO.
Pay-per-click advertising (or PPC) can be an important part of online marketing and is often seen as complimentary to SEO but PPC has no direct effect on SEO results. Think about it this way: PPC is a type of paid advertisement, while SEO aims to influence organic search results.
6. Content is king. Especially if it is added to, fairly often.
Search engines are smarter now and the right keywords, which used to be enough to move your website to the top of the search results, aren’t enough by themselves. High-quality web content is needed for the search engines to think you are worth sending visitors to. It is also necessary for attracting links from other websites.
7. Internal linking within your site will help boost your search engine standing.
Building in internal links within your website as you build and grow your website can help boost traffic to all of your site’s pages, which in turn helps improve search engine rankings. You can make internal linking even more effective by ensuring that the text of your links include relevant keywords.
8. Links from other sites to your site are key.
Links from other people’s websites play a really important part in the algorithms used to determine search engine rankings. Spend time to building relationships with the owners of other sites who may be willing to link to your business’ site can be really effective.
9. Social media plays a critical part in an SEO campaign.
Having a strong social media presence and marketing your website’s content on these platforms will help your website come up higher in search engine rankings. Look at alternatives to Twitter, Facebook and LinkedIn to see if your industry/subject has more relevant social media channels.
10. While hiring an SEO expert can help you achieve the best results, there is a lot you can do every time you update your site.
Getting good results from an SEO campaign takes time and effort. If you follow the steps above, you’ll see your site climb up the results pages. However, you have a business to run and your time might be best spent doing that and not keyword research.
Search engine results are, for the most part, crucial to any business finding leads or customers online. Would you like to know more about it? Get in touch or join this autumn’s SEO workshops in Danderyd (north Stockholm).
Us entrepreneurs tend to feel the need (or like!) to independently run our businesses but going at it alone isn’t always easy and can sometimes be down-right difficult – and lonely.
A second opinion - preferably an experienced and unbiased one – can be truly helpful in ensuring you and your business reach your full potential. Working with us can make the difference between making it and…err…not making it.
We have an excellent track record of helping very small businesses to get on track to success. You tell us all about your business, we talk through what you want and need and then we research, think, discuss, plan and put together key actions. You implement the actions and get the business results you want. If you need it, we can also provide support and marketing services. We get you on track to grow your business with a plan that you action yourself.
Our first package – GET GROWING PLUS - involves:
Why work with us?
As a start-up entrepreneur and seasoned business owner, a business coach from whom you receive advice and shortcuts can be invaluable. This means that we can give you the tools and the tricks that have been tried, used and succeeded with and, more importantly, point out the things we know don’t work or cost too much to be worth the money.
We provide an outside, expert perspective which can be a sounding board for your ideas and help you compare and decide which ideas to use. There might be sticking points that you need to overcome in your business and we provide help to create a change and overall help you with growing your business. As a business coach our job isn’t to help you go out of your comfort zone but to help you feel comfortable with the actions you take.
From us, you will get the attention you need from someone who has learnt about your business from the inside out. Getting coaching from us here at My Own Marketing Coach should develop your self-confidence – you’ll be sure about what you are doing to grow your business and will know why you are doing each thing.
We’re probably not the first to tell you that starting your own business can bruise your ego – there are so many knocks and bumps along the way. The biggest pro of using us is that you always have someone in your corner, to support you and help you achieve your goals. You will become more productive as we maximise your potential, reduce the barriers and unlock a productivity you might not know is inside you!
Finally, the best benefit is that we can help you make more money. A good business coach will help you in your business because every good coach has a process and, in our case, this means helping you to find your marketing strategy, hone it and get it bring in more business for you.
We’ll be here with you to help you grow your business into the business you want.
Find out more about our coaching services and how we can help you here.
Find our thoughts on everything to do with small business marketing here.